Tag: sales

What Movie Trailers Can Teach You About Marketing Content

December 27, 2016 Content Marketing no comments

movies-marketing-content

What do the movie trailer for Rogue One and marketing content have in common? (courtesy of Star Wars YouTube)

Do you enjoy watching movies? I certainly do.

What about the trailers, teaser ads, and other pre-publicity marketing materials which Hollywood Studios roll out? I’m sure many of them grip your attention like a vice – especially huge blockbusters like the Marvel and Star War series!


7 ways to piss potential business clients off

September 4, 2015 Content Marketing no comments

6 Ways to Piss Potential Clients Off
Courtesy of Ace of Sales

How do account managers in agencies end up infuriating their clients? What can agencies do to avoid becoming gossip client fodder?

As a long-time marcoms director in my previous incarnation, I get approached quite frequently by advertising and marketing agencies offering all kinds of wares. They include anything from design and advertising agencies, web developers, digital marketers, PR consultancies, workshop and conference organisers to video production houses, gifts suppliers and printers.


The Five Levels of Customer Engagement

October 27, 2013 Business and Management 1 comment

Group of Business People Holding Placards Forming Customer

Courtesy of DC Marketing Pro

Customers. Love them or hate them, they’re the only reason for our existence.

In the past, our customer relationships were pretty non-existent. A customer walks into a store, browses around, picks up a can of soda, pays, and leaves.

Perhaps a lady could be having her hair done at a salon, and the stylist would banter with her while trimming her tresses. After her hair is styled and cut, she departs happily to her next appointment.


To Sell Is Human: Book Review

August 7, 2013 Book Reviews 1 comment

Do you know that 40% of our time at work is engaged in selling, even if we’re not in sales? Or that “Bob the Builder” can be a sales trainer?

Sprinkled with discoveries from fields such as behavioural economics, life coaching, and improv acting, To Sell Is Human: The Surprising Truth About Moving Others by bestselling author Daniel H. Pink scores. Interspersed with charming anecdotes on septuagenarian Fuller Brush salesperson Norman Hall (Pink’s unsung hero who was the last such salesperson), To Sell Is Human is neatly divided into three parts.


The Parable of the Pump

January 21, 2012 Personal Branding no comments

Zig Ziglar Parable of the Pump
Zig Ziglar (courtesy of Decisive Minds)

Zig Ziglar (Hilary Hinton) may be 85 years of age, but he sure packed a lot of punch in his speeches.

A highly respected motivational speaker grounded in Christian values, Zig is known for his fiery workshops and power-packed programmes focused on motivation, success and salesmanship. He is also a champion sales trainer, having mastered the art of selling.

In a recent podcast I listened to, Zig spoke about the story of the pump.