What is the secret to great sales—both online and offline? How can you convince a prospect to buy from you?
To learn the art and science of better sales, I decided to listen to The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible—an evergreen bestseller from master sales trainer Brian Tracy.
The single biggest challenge faced by many online marketer and sales persons?
They cannot write or design for nuts.
And that is a major problem in today’s copy-centric digital age.
Capitol Piazza is spanking new, but it’s shops are already offering offers and discounts – even during weekends.
It was the best of times. It’s now the worst of times?
Retailers and shopping mall owners in Singapore are breaking out in a cold sweat these days.
Courtesy of Brinks Blog
I love Seth Godin’s inspirational riffs, and his recent thoughts on price just rocked my socks.
Quoting from his post:
“Everyone wants to succeed at sales. Most people don’t. It’s not that they can’t. It’s just that they don’t know how.”
Filled with motivational quotes like the ones above, Jeffrey Gitomer’s The Sales Bible is a hard-hitting, no-holds-barred compendium of ideas and techniques to boost one’s success in sales.
Image source: PACEDm
Want to raise over $100,000 in Kickstarter in just nine days?
Well, you can pick up some tips from Mike Del Ponte, founder of SOMA – an aesthetically pleasing and sustainable water filtration system.
Everybody talked about the shirtless Abercrombie & Fitch greeters in 2011 (Courtesy of A&F)
Let’s talk about sex in advertising – one of the longest running meme in the history of ads.
Time and time again, the topic has ignited heated discussion amongst marketers, manufacturers and moralists alike.
Does sex sell? Would a sexy ad have a better chance of grabbing the attention of one’s target audience? Or will it just be too “been there, done that” to have any effect?
Not exactly award winning logo design, but it does the trick!
I’m not a shopaholic and neither is my wife. However, come December each year, we would venture forth to Takashimaya Shopping Centre (anchor tenant of Ngee Ann City) for our annual dose of gifting goodness. There is a certain magic in the way the Japanese retailer lays out its various spaces, tantalising consumers to part with their hard-earned cash in the most delightful way.
In the hyper-competitive world of marketing and sales, it isn’t sufficient just to push out an ad or a sales letter and hope and pray for a response.
Consumers and corporate buyers are increasingly spoilt for choice. Selling based on price alone is no longer sustainable in the long haul.