Seth Godin is a marketing philosopher and thinker.
He doesn’t provide a step-by-step guide or a detailed road map for action in any of his books. Still they sell like hot cakes (like this, this, and this).
Tag: Seth Godin
Why Entrepreneurs Must Create Art (And How To Do So)
My life as an entrepreneur and a content marketer is a struggle. Especially since I’m a right-brained person with left-brained sensibilities.
Is it possible for me to “make art” while obeying the rules of the online world which define my domain?
9 Qualities of Great Gifts
Courtesy of Victoria Brain Injury Society
One of marketing maven Seth Godin’s recent post on what generosity truly is struck a deep chord with me. As we are celebrating Christmas tomorrow, I thought it would be good to highlight some of his ideas, peppered with my own perspectives.
In Godin’s own words:
“Generosity is not merely giving a discount, or giving what you make away or creating a race to the bottom. It’s far more complex than that. ”
When It Pays to Pay
Courtesy of Brinks Blog
I love Seth Godin’s inspirational riffs, and his recent thoughts on price just rocked my socks.
Quoting from his post:
To Twerk Or Not To Twerk: Thoughts on Virality
Courtesy of this YouTube Channel
UPDATED This post has been updated on 3rd October 2016 to include new content.
Have you heard of the PPAP song? If you haven’t, you must’ve been living on another non-digital planet.
Also known as the Pen Pineapple Apple Pen song, the short 51 second ditty by Japanese comedian Kazuhiko Kosaka (who plays the fictional character named Piko-Taro) has sparked off an endless number of memes around the planet.
We Are All Weird: A Book Review
Weird is the new normal. Mass is dead.
And the rich, who is anybody who can afford to buy stuff or do stuff for fun, are no longer embracing the mediocre middle of the bell curve.
Poke The Box (Seth Godin): A Book Review
“When was the last time you did something for the first time?”
With a secondary title like that, you can bet that Poke the Box – Seth Godin’s first title under The Domino Project – is going to be all provocative and punchy. And boy, the renowned marketing cum motivational blogger sure doesn’t disappoint in that department.
When Does It Pay to Quit?
Source of image
Believe it or not, quitting isn’t necessarily the mark of a loser. There is a time and place for giving up. Just as there is a time and place for digging your heels in, gritting your teeth, and staying on.
Does that mean then that Napoleon Hill’s saying “a quitter never wins and a winner never quits” is moot?
Book Review: Small is the New Big
Are you feeling the entrepreneurial (or intrapreneurial) itch lately? If so, Small is the New Big may be the right up your alley.
With 184 “riffs, rants, and remarkable business ideas”, Small is the New Big by uber marketing blogger Seth Godin is a collection of management mantras for entrepreneurs. Written in his usual snappy style, the book isn’t organised into sequential chapters. Instead, entries are written in an alphabetical manner without following any particular logic.
How to be an Indispensable Linchpin
“You are not a faceless cog in the machinery of capitalism…” In fact, according to Seth Godin’s latest book Linchpin, you are an “artist who can give good gifts”. Best of all, you don’t need a canvas, a stage, nor a musical instrument to create art.
Beginning with such a delightful premise, Linchpin tackles the age-old issue of career motivation. What’s interesting is that Godin doesn’t just promote entrepreneurialism but rather, a form of intrapreneurialism – one where you as a worker in any circumstance or situation can “make magic”.