Tag: social influencers

The Art and Science of Influencer Marketing

June 15, 2016 • Social Influence • no comments

The art and science of influencer marketing

Do you recognise these social influencers? (via Singapore Blog Awards 2014)

What can brands do to improve the outcomes of their digital marketing efforts by working with influencers? How can they harness the power of influencer marketing?

As a content and social media marketing person, I often pondered these questions.

Looking at the breadth of brands on social media, I noticed that the most successful ones either work closely with influencers to magnify their marketing might, or end up becoming influencers themselves.

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How teenager Malala Yousafzai changed the world

November 5, 2015 • Book Reviews • no comments

Malala Quote 2

Courtesy of The Legacy Project

“Let us pick up our books and our pens,” I said. “They are our most powerful weapons. One child, one teacher, one book and one pen can change the world.” – Malala Yousafzai

Malala Yousafzai is not your typical teenager.

While others her age were taking selfies of themselves on Instagram, or posted about the food they ate or outfits of the day they wore, Malala worked feverishly to change the destiny of millions of girls in South Asia, the Middle East and Africa.

Winner of the Noble Prize for Peace in 2014, Malala used her impressive skills in written and oratorical skills to stand up for children’s education. A member of the Pashtun tribe in the picturesque Swat Valley of Pakistan, her life story was truly remarkable.

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The ABCs of Influencer Marketing

January 4, 2015 • Content Marketing, Social Influence • 3 comments

What is Influencer Marketing all about? How do you pick the right influencers to work with your brand, and how much should you pay for them?

In this article, I will cover the basics of who influencers are, what influencer marketing is all about, ways to work the right influencers to work for your brand, the cost of engaging an influencer, and how you should choose the best influencers to partner with.

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