What was the greatest company or brand story you’ve ever heard? Why were you enchanted by it?
Since time immemorial, mankind has always relied on stories to transmit information, values and ideas from generation to generation.
Tag: social media
Mainstream Media Still Rules Online
Still the most influential website based on links
Just had a quick glance at the Technorati Attention Index from Technorati’s blog. This is a list of the 50 top sites with the highest number of blogs linking to them in the past 30 days.
Other than YouTube, which has continued to surge ahead largely due to the immense interest in its ever growing pool of user-generated videos, it is interesting to note that mainstream media related websites are still the most influential in the list. While American websites have dominated the list, several British content providers like the Guardian, Telegraph and BBC News have received attention. Many of the media firms are also concentrated on a few cities (or megacities) in the United States like New York, Los Angeles, San Francisco, Boston, Washington DC, and Houston.
This shows several things about social media influence:
1) The lure of sight, sound and motion (sisomo according to Kevin Roberts) is still influential, whether online or offline.
2) Mainstream media players still wield incredible influence on social media debates and discussions.
Obama’s Win a Victory for Social Media?
Courtesy of The Duran
“Yes we can! Yes we can!” went the deafening din in Grant Park, Chicago as history was made yesterday. America and the world is now celebrating the decisive win of Democrat Barack Hussein Obama over Republican John McCain in the 2008 US elections.
Was Obama’s win a Web 2.0 Windfall? Or did he also depend on other more traditional means of getting the word out?
Celebrities Galore @ Omy Blog Awards
It was a starry starry night, with blogging stars and celebrity bloggers alike thronging the Asian Civilisations Museum (ACM) last night. ACM was all abuzz when the Omy Blog Awards was held at its River Room. Bloggers and social media users from all walks of life – students, young adults, mothers and fathers – gathered to participate in the event. It was a pretty interesting experience for me to combine work and play.
During the course of the evening, I had the privilege to meet both old and new friends from the blogging communities. They include Chun See, Marina, Claudia, DK, Chillycraps, Eastcoastlife, ieatishootipost, Sparklette, Samantha Chan, Angela Jean, Alice Cheong, Sabrina, and Miss loi amongst others. Special thanks to the team at Mypaper/Wo bao and Omy, Editor Chim Kang and Alvin, for having this event at our museum. Many thanks too to my hardworking team at NHB – Wei Chong, David, Kimberly and Kenny – for making this possible.
Wanted: Social Media Responses to the AIMS Report
Courtesy of AIMS
Yesterday evening, a good friend and journalist at Zaobao called me to ask for my views on the freshly minted recommendations by AIMS. I gave her some inputs from NHB’s perspective. How we are actively embracing social media and reaching bloggers – not only on our own turf (Yesterday.sg) but through outreach programmes working with various online communities.
Some of you may already know that we have changed a position from e-Marketing to Social Media Marketing. I am also encouraging my team members to participate in various communities by attending their gatherings and meetings. You may wish to read more about NHB’s approach and views in the article at Zaobao (in Mandarin).
Merging of Mainstream and Social Media?
I moderated and chaired two sessions on new media yesterday at the Civil Service College. Held as part of their Senior Executive Development Programme together with the National Institute of Public Administration (Malaysia), it featured public service attendees from both sides of the causeway. Joining me for the second session were Arun Mahizhnan of the Institute of Policy Studies and Chua Mui Hoong of the Straits Times.
Several interesting points were raised during the discussion, and they include the following:
Corporate Blogging Isn’t Just Fun and Games
Hell Hath No Fury… (courtesy of Dinghy Blonde)
If you think being a personal blogger is difficult, wait till you try corporate blogging. It isn’t just a walk in the park. Just ask Coleman (a fellow media socialist), who wrote this excellent post on making your corporate blogs succeed.
But then, isn’t blogging just about shooting your mouth/fingers off and saying whatever you want to say. After all, it is the age of conversations, and everybody is a citizen journalist. Besides, people don’t want to just hear the filtered, fluffed up, fantastic stuff from the gatekeepers (like yours truly).
Getting Past The Social Media Hype
This article first appeared in Marketing magazine in February 2008. I thought it would be useful to share it with you here.
And yes, I am back to blogging again after a super long hiatus!
By now, every publicist worth his or her salt would have heard of the wonders of new media. Anything imbued with the word 2.0, social media, conversational marketing, blogosphere or peer-to-peer is laden with the Midas touch.
Sex, Scandal and Sensationalism
Courtesy of mercer machine
In the age of social media, one particular trend seem to stand out more so than others. And that is our penchant for perversity.
Just look at the leading blog posts and stories in technorati, digg, ping.sg and other blog aggregators. What hits you first and foremost? Most of the leading ones are either about controversy, coitus or corruption. If you have a feel good story, chances are that your efforts will be relegated to the backwaters of the blogosphere.
Death of Blogging?
Are blogs destined for the grave? (courtesy of Greg Ortega)
Are blogs heading the way of the Dodo? Or would they be here for the long haul?
Here is an extension of Steve Rubel’s thoughts on whether our obsession with newer and more summarised all-in-one platforms may lead to the demise of the beloved blog. As usual, he gave a no-holds-barred analysis of the situation coupled with his usual whimsical touch.