How do you create waves in a world filled with zillions of blogs, Facebook updates, and tweets?
Why do some campaigns fly while others die?
Tag: social media
Marketing in the Age of Social Ephemera
Courtesy of BostInno
What’s the first thing you do when you wake up in the morning?
a) Brush your teeth?
Why Marketers Need to Teach
Courtesy of Freepik
Give a man a fish, and he’ll eat for a day.
Teach him to fish, and he’ll eat for a lifetime.
Why We Should Embrace SoLoMo
Courtesy of TeropongSkop
Do you know what SoLoMo is?
(Nope, its got nothing to do with King Solomon, although there is certainly some wisdom there).
The Kings and Queens of the Social Age
Image courtesy of Lesgo LEGO Movie
Who are the rulers in the digital and social media age?
By now, you’ve probably heard that content is king. In the age of omnipresent 24/7 media served through ubiquitous smart devices, it is the currency which wins hearts, minds and wallets.
The Three Gs of the Social Web
These male chimpanzees practise social grooming (courtesy of Mad Science @ QHST)
Noticed why your birthday photos are more well “liked” than a business update?
Or that people whom you “liked” and “commented” on tend to return the favour?
10 Steps to Building Social Businesses
Courtesy of Edelman
As I’ve previously blogged about, the future of business is social.
In a world where we’re permanently thumbing our smartphones, swiping a tablet or typing on a notebook, it is impossible to ignore the significance of social channels in business. While everybody in a start-up can “go social” quite easily, how should medium to large organisations craft their policies, re-route their processes, re-build their structures or re-wire their systems?
The Dynamics of Social Ecosystems
In the age of the ubiquitous social web, business as usual is broken.
Empowered by social technologies like Facebook, Twitter and YouTube, consumers are sharing their brand experiences – good, bad or ugly. They are no longer content to “grin their teeth and bear it”. In such an environment, companies can ill afford to bury their heads in the “mass marketing” sand.
What should we then do in this avalanche of channels, content creators and communities?
Social Media Content Strategy: Create, Curate or Circulate?
Business vector designed by Freepik
Have you thought about the amount of time you should spend creating original content? What about filtering and sharing what others publish?
Triggered by a post from David Meerman Scott, I thought about my own experience as a content and social media marketer.