Artificial intelligence (AI) has quickly gained traction as a design tool. As helpful as it can be in ensuring functionality and accessibility, though, these are not the only factors to consider in user experience (UX).
A good UX must also incorporate human emotion. This requires the uncanny ability to study, dissect and interpret what users feel in a way that is machine-learning friendly.
Click-thru rate (CTR) is one of the more vital aspects of your website data. Measured as the number of clicks divided by the impressions served, it helps you understand your customers’ needs better.
Fortunately, you can try several tactics to improve your CTR and thus turn your average site visitors into leads.
Running a small business requires an eye for detail and figuring out how to attract new customers and retain them. You likely already know customer experience (CX) is a big part of the equation—but how can you be sure your customers are satisfied and that you’re doing everything you can to keep them happy?
In a recent report by The Harris Poll and Redpoint Global, researchers found 75% of customers will spend more for a good customer experience.
Do you know what the footer of your website is? Its that little section at the bottom of your website.
The footer of your site is often an overlooked space. After all, many users move on to another section of your site before reaching the end of any page…
Wish to double or triple the effectiveness of your digital marketing efforts? Start by improving the conversion rate of your online channels.
And the first place you need to start with is your website—the most important piece of digital real estate for your company.
Courtesy of Test-n-Tell
Do you know what the secret to enduring business success is?
Nope, it isn’t in building awesome products. Nor does it come from building an awesome company. Or an awesome brand for that matter.