Tag: writing

7 Ways To Write And Communicate Clearly

June 18, 2014 Public Relations no comments

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Communicating clearly is a constant pain for publicists like us. If we do it well, nobody is going to say a thing. If we botch it up, however…

Just yesterday, our Prime Minister Lee Hsien Loong posted on Facebook about the ongoing need for public officers to communicate more clearly to the public. He shared a link from The Irish Times which described how Apple’s “lost its way with words” in a recent employment ad using “gibberish”.


8 Secrets to Great Writing

April 8, 2014 Content Marketing 1 comment

As a communicator who blogs in his free time, I write both for work and leisure. While my years of experience does make a difference to how elegantly I can put digital pen to paper, it can still be a bitch trying to craft amazing copy on a regular basis.

What then are the secrets to writing well?


10 Steps to Better Marketing Writing

April 11, 2012 Public Relations 2 comments

Can you write in a compelling fashion? Are you able to persuade your marketing prospects with your prose?

In many marketing and sales professions, being able to write well gives you a significant edge over others.

Wordsmiths are highly valued in most organisations – especially if your words can magically transform complex and arcane concepts into attractive ideas exhibiting Zen-like simplicity.