Customer persona. Consumer buying cycle. Keyword research. Optimize. Socialize. Analytics. Metrics.
The world of content marketing is full of buzzwords. To digital marketing luddites, it often feels like a completely alien language!
How can we simplify the processes involved in content marketing?
Enter the Five Hs of Content Marketing.
Before anything else, you need to narrow down on your specific content marketing niches and targets. Ask yourself the following questions:
After you’ve narrowed down these parameters, we can proceed to actual content creation.
Offer real solutions, genuine answers, and useful tips. Tailor your content to be as specific as possible to the needs, wants or desires of your targeted customers, on the platforms that they are most likely to be using.
Go through the following checklist:
In a crowded and cluttered media landscape, having helpful, entertaining content isn’t enough. You need to “market your marketing” (ala Jay Baer in Youtility). Here, there are several strategies to consider:
Having a tonne of people read your content or follow you on social media isn’t enough. You need to deepen the engagement so that your content marketing eventually leads to a sale. In other words, you need to monetize your content marketing.
A good way to visualize this is via the content marketing funnel (courtesy of Revenue Inbound):
To turn visitors into leads, leads into prospects, and prospects into customers, do the following:
Last, but not certainly not least, improve and sharpen your content marketing each and every day. As the saying goes, content marketing is a journey, not a destination.
Here are some steps to take:
Content marketing is not just a trendy marketing tool, but a shift in how a marketer acts and behaves. It requires us to be obsessively customer-oriented, intensely disciplined in researching what works (and what doesn’t), and compulsively focused on producing valuable and helpful content.
Through the 5 Hs, I hope that you have an easy mnemonic device to remember the key steps needed to sharpen and improve your content marketing game.
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