Tag: blogging

Is Blogging Going To Die?

April 5th, 2013   •   1 comment   


Courtesy of gregsshitlist.org

By now you would have read numerous articles proclaiming the death of the blog.  Like this, this, this, this and this.

Friends are also telling me that nobody blogs anymore. Some of their sound bites goes like this:

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The 3 Players in Content Marketing

December 15th, 2012   •   2 comments   

The 3 Players of Content Marketing

Courtesy of Vision

Want to reach that guy staring at his laptop in a Starbucks cafe? What about that lady thumbing away at her smart phone while waiting for her cab?

What is the single best way to reach consumers in the age of social media and ubiquitous digital devices?
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The Dynamics of Social Ecosystems

December 10th, 2012   •   no comments   

In the age of the ubiquitous social web, business as usual is broken.

Empowered by social technologies like Facebook, Twitter and YouTube, consumers are sharing their brand experiences – good, bad or ugly. They are no longer content to “grin their teeth and bear it”. In such an environment, companies can ill afford to bury their heads in the “mass marketing” sand.

What should we then do in this avalanche of channels, content creators and communities?

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Should You Create, Curate or Circulate?

November 19th, 2012   •   2 comments   

Should You Create Circulate or Curate

Business vector designed by Freepik

Have you thought about the amount of time you should spend creating original content? What about filtering and sharing what others publish?

Triggered by a post from David Meerman Scott, I thought about my own experience as a content and social media marketer.
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Finding Your Muse

September 25th, 2012   •   no comments   


The nine muses of Greek mythology (courtesy of Greek Myths and Mythology)

Inspiration often comes in the most unlikely and inconvenient places.

For example, I may be sitting in front of my computer all ready to write a “change the world” blog post. I strain my brain. I close my eyes. I try to create. Unfortunately, I end up watching Youtube videos, responding to an oh so witty tweet, or comment ad nauseum on my friends’ Facebook updates.

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How You Can Crown Your Content as King

August 12th, 2012   •   no comments   

How to Crown Your Content As King

Courtesy of CIO from IDG

You’ve probably heard a million times that content is king. In an age of ubiquitous social networks, everybody is consuming billions of bits and bytes of information across multiple streams – Facebook pages, blog posts, Tweets, videos, podcasts, photos and so on – whenever and wherever they are.

There is a problem, however. With such an overwhelming amount of company and user generated content in the social webs, consumers are screening what they are seeing, hearing and viewing. Increasingly, many are even putting aside their mobiles, tablets and laptops to declare “unplugged” days (such as yours truly).
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The Benefits of Journalling and Blogging

May 26th, 2012   •   3 comments   


Courtesy of GailVilcu.com

Every once in a while, I make it a point to take a step back from what I’m doing and to reflect upon where I’m headed to. This involves asking myself some honest questions such as the following:

Am I progressing in all fronts of my life – work, family, social, physical and spiritual?

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The 5 Cs of Great Social Media Properties

May 20th, 2012   •   no comments   


The platforms are free but the time and effort producing them isn’t (courtesy of zenfolio)

Let’s face it. We are swamped by content.

What used to be physical has now invaded our virtual and mobile spaces. With a gazillion blogs, videos, photos, podcasts, slide presentations, and so on, consumers are literally “consumed” by data.

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Its Time to Nominate and Vote for Your Favourite Blogs

April 29th, 2011   •   no comments   

Singapore Blog Awards 2010
Do you have what it takes to be a winner like these guys?

Its Nomination and Election Fever – not just for the General Elections but also for Singapore’s top blogs of the year. Let’s get those flabby content generating muscles all warmed up for the Singapore Blog Awards 2011.

Organised by omy.sg, the Singapore Blog Awards “honours creative, hardworking and persistent “new age wordsmiths” who devote their time and energy to create and maintain informative and innovative blogs.”

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Blending Interestingness and Intensity

November 9th, 2010   •   1 comment   

Blending Interestingness and Intensity
Cai Guo Qiang’s artworks are a blend of interestingness with intensity (courtesy of Topical Musings)

Anybody who is plugged into the new world of marketing knows that the centres of gravity have shifted.

With the gradual death of the “hard sell” marketer, consumers are increasingly attracted to a new breed of advocates and influencers.

This new generation of opinion leaders and shapers are found both inside and outside today’s organisations.
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