Tag: social media

Social Media Marketing 101 for Non-Profits

October 11th, 2012   •   12 comments   


Courtesy of Your Social Move

Plagued by the lack of funds, non-profits like associations and societies often have to employ shoe-string marketing strategies. With its relatively low cost compared to traditional advertising, social media marketing can be an attractive option. However, the devil as they say is in the details.

Speaking at the Association Management Seminar (courtesy of MCI Singapore), Martin Ross of mediamind shared that non-profits first need to understand the digital landscape and the plethora of social platforms available.
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How You Can Crown Your Content as King

August 12th, 2012   •   no comments   

How to Crown Your Content As King

Courtesy of CIO from IDG

You’ve probably heard a million times that content is king. In an age of ubiquitous social networks, everybody is consuming billions of bits and bytes of information across multiple streams – Facebook pages, blog posts, Tweets, videos, podcasts, photos and so on – whenever and wherever they are.

There is a problem, however. With such an overwhelming amount of company and user generated content in the social webs, consumers are screening what they are seeing, hearing and viewing. Increasingly, many are even putting aside their mobiles, tablets and laptops to declare “unplugged” days (such as yours truly).
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Why Every Employee Should Be a Blogger

July 25th, 2012   •   no comments   


Source of image

Lately, I’ve been perplexed by a paradox in the world of social networks and online influence:

Why are so few Singaporean brands gaining traction on social media platforms despite the huge number of Singaporeans online?

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Reaching the Consumer of the Future

May 18th, 2012   •   no comments   

What are some of the big issues facing the consumer of tomorrow? How should retailers, lifestyle businesses and fashion brands equip themselves to reach these customers?

Speaking at the recent Asia Fashion Summit, Ruth Marshall-Johnson, Senior Editor of Think Tank at WGSN, highlighted that consumer businesses need to consider five key trends and suggested how these should be addressed as follows:

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SPF’s First Facebook Arrest – Crowdsleuthing in Action

November 26th, 2011   •   2 comments   

Congratulations to our boys and girls in blue for making the first Facebook arrest!

According to the Singapore Police Force’s (SPF) media release, this development came on 11 Nov 2011 (an auspicious 11/11/11!) when a “public-spirited person called 999 and informed that he could identify a loanshark suspect from a photo posted on the Police Facebook Page since July 2009. The action led to the arrest of two 19 year old suspects for involvement in loanshark harassment activities in the Bukit Merah area.
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Insights from GovCamp Singapore

November 22nd, 2011   •   1 comment   

Should one protect privacy but ban anonymity on the web? Are citizens able to “DIY” to form their own self helping communities? Do we have adequate access to data that can improve our lives?

These are the sort of questions which arose from the recent GovCamp Singapore, organised by Microsoft with the support of various institutions like IDA, NUS and ISS. As I look back at the various sessions I’ve attended, here are some lessons that I’ve learnt.
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Book Review: The Pirate’s Dilemma

August 4th, 2011   •   no comments   

Pirate DJ, music buff, and magazine publisher Matt Mason’s book The Pirate’s Dilemma – How Youth Culture is Reinventing Capitalism is a fascinating tour-de-force of the world of youth culture, content piracy and the future of commerce.  Written from an insider’s perspective – Mason himself was once voted pirate of the year by Business Week – the book traces the development of various music genres over the decades and how they impacted societies. 

Defying the class action suits launched by record companies and copyright owners around the world, Mason declared that piracy isn’t a sin but instead, a necessary ingredient for innovation and invention. By allowing others to adapt and modify original content and spread it freely around, piracy helps to foster change in popular culture in all its forms – fashion, food, hairstyles, movies, games, software and even enterpreneurship.
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