Tag: storytelling

Tell to Win: Book Review

April 7th, 2013   •   1 comment   

Imagine watching a magical performance by David Copperfield.

Rather than dazzle you with his breathtaking acts, Copperfield regales you the audience with his childhood story. He relates how his grandfather – a crusty old man – never gave Copperfield or his father the approval they craved.
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The Power of Positive Stories

November 9th, 2012   •   no comments   


Jesus certainly knows the power of good stories! (courtesy of Life with Da Man CD)

Since time immemorial, storytelling has influenced billions around the globe.

We’ve all heard of cave men and women sitting around a fireplace, listening intently as a wizened elder regaled the tribe with heroic chronicles of his younger days.

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Tales from the Tenement Museum

October 25th, 2012   •   no comments   


Courtesy of Gadling

Have you heard of the Tenement Museum in New York?

Founded in 1988 by Ms Ruth Abram, the Tenement Museum is a historic house museum located in the Lower East Side of New York City. Occupying a former block of apartments and shops, it depicts the gritty lives of immigrants to New York and the US from the late 1900s to early 20th century.

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Cybergeddon – a Cinematic Cybercrime Thriller

September 23rd, 2012   •   no comments   


Agents Chloe Jocelyn (Missy Peregrym) and Frank Parker (Manny Montana)

Imagine this nightmare scenario.
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Mickey’s 10 Commandments for Theme Parks

May 3rd, 2012   •   1 comment   

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Disneyland provides lots of photo opportunities for kids!

Thanks to Bob Rogers, I recently learnt about the 10 rules of theme park design which were created by Disney legend Marty Sklar, Vice Chairman and Principal Creative Executive of Walt Disney Imagineering. These rules are designed to help anybody developing or designing a theme park to create memorable experiences for their guests.

So what are these precepts modelled after the “happiest place on Earth”?

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10 Rules for Great Storytelling in Attractions

April 27th, 2012   •   no comments   

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The Melbourne Museum provides a great immersive experience

In the world of information-rich visitor attractions like heritage buildings, museums and corporate attractions, spinning a great tale is imperative to success. Having an exciting story which connects and resonates with your visitors makes all the difference. What should one do to create those magical moments?

Once again, let me share what I’ve learnt from Bob Rogers, owner of BRC Imagination Arts, who shared his 10 rules for successful storytelling in visitor attractions. These apply specifically to interpretive attractions like museums, churches, historic buildings, as well as corporate branded attractions (eg Nike Town).
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The Right Stories for the Right Audience

April 19th, 2012   •   no comments   


Bob Rogers (source of image)

What is the magic behind creating truly memorable and delightful guest experiences at visitor attractions?

According to renowned experience designer Bob Rogers, the secret lies in finding the right story, shaping it for the right audience, and ensuring that it is an original tale.
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How Storytelling Transforms Visitor Attractions

April 17th, 2012   •   2 comments   


Bob Rogers with ASA Chairman Kevin Cheong

The founder of BRC Imagination Arts, Bob Rogers, has cut his teeth in designing and building numerous theme parks, museums, brand attractions and other thematic experience destinations. Rogers’ 33 year old firm, BRC Imagination Arts, received over 250 international awards, including two Academy Award nominations and 17 Themed Entertainment Association (TEA) “THEA” Awards for “outstanding achievement in themed entertainment”. Rogers’ achievements are so significant that Newsweek has called him the “industry’s resident futurist”.

In a recent masterclass organised by the Association of Singapore Attractions (ASA), Rogers shared four case studies of how better storytelling has helped attractions achieve better results in visitorship, revenue, and customer satisfaction.

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What Do Sherlock Holmes and Consumers Have in Common?

February 16th, 2012   •   2 comments   

Teaser Marketing - Sherlock Holmes
We all love a good mystery! (courtesy of Sherlock Holmes: A Game of Shadows)

Answer? They love to be teased and challenged. Preferably every step of the way until the bounty is unearthed.

Sadly, however, most marketing efforts today hasn’t matched the rise in consumer sophistication and expectation. Our aggregated abilities to captivate and charm a potential customer hasn’t caught up with the explosive growth in always-on social tools and communication networks.

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Conversational Capital: Book Review

November 29th, 2011   •   no comments   

Article first published as Book Review: Conversational Capital by Bertrand Cesvet on Blogcritics.

By now, many would’ve heard of buzz and viral marketing, experiential marketing, and the art of conversational marketing. Many would have also learned about three key marketing ideas: creating a Purple Cow, pushing an idea over the Tipping Point, and the almost religious need to use social media in marketing.

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