Tag: strategy

Roadside MBA: Lessons from Small Businesses

April 20th, 2016   •   no comments   

The Roadside MBA

I love traveling. I love David versus Goliath tales. And I enjoy reading about business strategies.

Put this together and what have we got? The Roadside MBA by economics and business professors Michael Mazzeo, Paul Oyer and Scott Schaefer.

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The $100 Startup [Book Review]

August 24th, 2015   •   no comments   

The $100 Start Up

How do we escape the 9-5 shackles of corporate drudgery to build a life of adventure, meaning and purpose? Can we do this with $100 (or less) in our pocket?

The answer to both questions is yes. At least according to Chris Guillebeau, author of The $100 Startup.
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7 dimensions of a world class brand

August 14th, 2015   •   1 comment   

Power Brands

Have you wondered why top brands like Coca-Cola, Google, Nike and Apple are so successful? How do they leapfrog their competition despite operating in hyper-competitive markets?

The answer lies in the power of their brand essence. This is defined by Brand Focus as follows:

“Brand essence is the single most compelling thing we can say about the brand that differentiates it from competitor brands as perceived by the consumer. The most powerful brand essences are rooted in a fundamental consumer need.”
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Three Ways to Gamify Your Business

May 7th, 2015   •   1 comment   

Gamification Revolution Book

Do you know that in 1795, French despot Napoleon Bonaparte offered 12,000 francs as a reward for a grand challenge to preserve food?

Or that Nike’s gamified platform Nike+ helped it to capture nearly 50% of the running shoe market?
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Mastering Persuasion in Sales, Advertising and PR

December 14th, 2014   •   2 comments   

Master Persuader Zig Ziglar
Sales guru Zig Ziglar was a master in persuasion (courtesy of Attitudes 4 Innovation)

Persuasion is a huge part of our every day lives. It is a major aspect of human-to-human interactions at work, play or school.

Without it, we are unable to get what we want in our interactions with people.  And that certainly sucks.
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The Mindful Marketer: Book Review

December 1st, 2014   •   1 comment   


How can marketers navigate an “always on” digital world? Can we achieve greater balance and control of our work and personal lives?

Yes we can! At least according to Lisa Nirell in her latest book “The Mindful Marketer”.

Part self-help book, part management manual, The Mindful Marketer is packed with practical and useful advice for senior marketers of all stripes. Drawing wisdom from diverse sources – Buddhism, organisational behaviour, psychology, digital marketing and much more – it covers the breadth and depth of scenarios in the working life of a marketer.
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12 Qualities of a True Leader

August 31st, 2014   •   no comments   

12 Qualities of a True Leader
Not exactly the best illustration of leadership (courtesy of Joe Lafferty)

What is true leadership all about? How should a real leader distinguish herself from the rest?

While there are plenty of leadership models around (including some which I have previously blogged about), it may be useful for us to think of true leadership as a list of vital traits which such a person should exemplify.
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The Rise of the New East: Book Review

August 3rd, 2014   •   no comments   

Ben Simpfendorfer of Silk Road Associates

Are China and India still the “factory” and “outsourced service provider” of the world? How big is the market for Muslim-friendly products and services? What are the promises and perils of trading in the East?

In a sweeping expose on the dynamic forces shaping the “New East”, Ben Simpfendorfer’s The Rise of the New East provides an in-depth view of how the economic resurgence of Asia and the Middle East are changing global markets. Spanning halfway round the globe – from Turkey to the United Arab Emirates to India, South East Asia and China – the book brings one on a fascinating tour of the complex business characteristics governing our neck of the woods.
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The 4 Rs, 4 Ps and 3 Laws of Marketing

January 19th, 2014   •   no comments   

The 4 Rs 4Ps and 3 Laws of Marketing

Image source: PACEDm

Want to raise over $100,000 in Kickstarter in just nine days?

Well, you can pick up some tips from Mike Del Ponte, founder of SOMA – an aesthetically pleasing and sustainable water filtration system.
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Branding in The Social Age

November 6th, 2013   •   no comments   

Branding in the Social Age
Coke, Starbucks and Subway are leading social brands (courtesy of Slashfood)

How do you create a social brand? Are there any differences between a traditional brand and a social brand?

In the age of social and digital media, traditional methods of branding are not enough. The process of building and implementing a brand needs to consider the unique characteristics of the social ecosystem.
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