Artificial intelligence (AI) may be taking the world by storm, but are you fully capitalising on it to better understand your audiences?
Today, savvy web professionals utilize AI for real-time website monitoring and insights. With AI, you now have a powerful tool that can learn from and analyze a huge amount of data for your website.
This offers many advantages, from adjusting live campaigns and automating tasks to detecting fraudulent activity.
Let us look at some of these benefits below.
Website Monitoring with AI
Website monitoring is the routine evaluation of a website to determine how well it is performing. When AI is used for monitoring, it takes the guesswork out of your strategy.
Below are some ways that AI can strengthen your website management.
Customer Targeting
Target your ideal audience by harnessing the power of AI monitoring. This technology is able to learn from behaviors and patterns over time to identify what specific audience segments are more likely to respond to, whether it is a product to buy or content to interact with. This can improve their browsing experience.
Task Automation
Use AI to do more in less time. While your team focuses on strategy and creativity, AI can send personalized campaigns, schedule social media posts, suggest SEO keywords, function as a chatbot and so much more. By automating routine tasks, your team will be freed up to focus on more dynamic tasks.
Real-Time Analytics
Don’t wait to get the information you need. AI-powered website monitoring can examine user behavior and track campaigns in real time. The AI software can also make live changes to optimize your website’s performance.
Protection From Fraud
People do a lot of online shopping around the holidays and when websites run special deals. These highest-traffic times include Black Friday, Cyber Monday, Christmas and New Years, and they are targeted for fraud due to the higher volume of transactions taking place, which makes it more difficult for suspicious activity to be noticed among all the legitimate transactions.
Implementing AI can help you detect fraud on your website in real time, even during peak traffic. AI-powered monitoring leverages advanced algorithms to analyze data, so it can recognize subtle discrepancies in transaction patterns and user behavior.
Custom Insights with AI
Beyond the above, you can also extract meaningful information from your online data with AI-powered insights. A website’s custom insights are generated when traffic reaches a specific threshold that you have specified.
With the right AI tool, you can formulate custom recommendations, content and messages.
Predictive Versus Prescriptive Insights
Predictive insights use historical data and models to predict trends. Prescriptive insights, on the other hand, build on predictive insights to suggest actions for achieving desired results.
While traditional insights are more focused on past data and are generally slower, AI can quickly provide both predictive and prescriptive insights for your website.
Enhance Your Custom Insights
As it uses machine learning algorithms and analytics to learn from web users and tailor their experiences, AI can monitor and flag:
- Traffic from a special source, like Google or social media
- Increases in suspicious activity and bot traffic even during high-traffic times
- Sudden drops or increases in sales
- User engagement metrics, like the bounce rate
Challenges with Implementing AI
As AI rises in popularity, challenges with using the tool have emerged. From transparent marketing to protecting user data, websites must responsibly use AI-powered website monitoring and custom insights.
Understanding the risks is the first step toward mitigating them. Here is a breakdown of common drawbacks regarding AI use and how to overcome them.
Data Quality and Bias
Flawed data can lead to inefficient practices and missed opportunities, ultimately causing a loss in profit.
Exploiting Users
AI can craft targeted marketing campaigns, but websites must avoid aggressive targeting or misleading personalization. All websites that collect user data must comply with privacy laws like CCPA and GDPR. AI Data collection must be transparent and safeguarded against breaches.
Security Concerns
While AI can be used to help businesses thrive, it can also be utilized by scammers and fraudsters. Cyberattackers can manipulate AI data to mislead its insights and unethically collect data. These attacks can even be automated by AI to become more sophisticated and targeted.
Environmental Toll
The environmental impact of AI is another growing concern. Training AI models requires a lot of electricity and releases carbon emissions. Lots of fresh water is used to prevent overheating in the facilities.
Some ways that companies are mitigating AI’s environmental toll include using new technologies like neuromorphic and quantum computing that require less energy. The Artificial Intelligence Environmental Impacts Act was passed in 2024 to set clear standards and voluntary reporting guidelines to measure the environmental impact of AI.
Industry Websites That Can Benefit From AI
Almost any industry looking to become more efficient and improve their customer service and benefit from AI-powered website monitoring and insights. This could be e-commerce, retail, healthcare, media, education, hospitality and finance industries.
AI continues to develop as time moves forward, so there are always new ways that it can be used to improve your operations.
Proactively Manage Websites Using AI
Skillfully implementing AI is a great way to improve website monitoring and custom insights. AI offers live analytics, fraud protection, tailored marketing and more. It is extremely innovative and customizable to your website’s needs. You must also be mindful of the risks posed by AI, including privacy concerns and environmental impacts.
As AI-powered technology continues to evolve, websites that responsibly use it will have a leg up in reaching users and interpreting data.
Eleanor Hecks is a design and marketing writer and researcher with a particular passion for CX topics. You can find her work as Editor in Chief of Designerly Magazine and as a writer for publications such as Clutch.co, Fast Company and Webdesigner Depot. Connect with her on LinkedIn or X to view her latest work.
