Courtesy of Ocean Park website
In a leisure world dominated by American brands like Disney and Universal Studios, Ocean Park has distinguished itself year after year.
Thanks to my colleagues from the Association of Singapore Attractions (ASA), I had the privilege to learn how Hong Kong’s Ocean Park managed to hold its ground against HK Disneyland.
One of the more intriguing aspects of Canada (like in the US) was how meals at Chinese restaurants often end with a fortune cookie being served to us. These little flour, sugar and vanilla flavoured confectioneries come hidden with a prophetic message like “Eating lots of ice cream makes you fat” or something like that.
What’s unusual about fortune cookies are that…
Courtesy of fvza.org
“Brand it like Beckham” so we’ve been taught, and untold fame and fortune may just follow you.
Learn to emulate Nike’s brand success story, and be inspired by how cleverly it came up with its world famous “Swoosh” logo and its unforgettable “Just Do It” tagline.
Obedient tourists keeping to the straight and narrow path (Capilano Suspension Bridge at Vancouver)
We’ve all been through this before. There is simply an abundance of juicy bits of knowledge and information that you want to share, but your airtime is limited.
The same applies equally in any endeavour. Be it in presenting a proposal, updating a blog post, pushing an ad, making a speech, sharing an anecdote, or cracking a joke. In an age of increasing attention deficit, flooding is the last thing you want to do.
Happening 25 June (that’s tomorrow!) from 2 to 9 pm at *Scape, Singapore’s first Social Media Day promises to be quite a hoot with games, performances, blogshops, food and more. The event is one of more than 500 Social Media Day events around the world celebrating how social technologies have democratised media and made it so much more… ummm…. social!
Organised by a dedicated and hardworking team of Omy.sg bloggers, Social Media Day (or SoMe! for short) promises fun with a warm and fuzzy heart. Every dollar spend will help to raise funds for The Straits Times School Pocket Money Fund (SPMF).
Thanks to the kind folks at MSL Asia and the organisers Singapore Exhibition Services, I had a chance to visit CommunicaAsia2011 during lunch. With over 2,000 exhibitors from 59 countries in Asia, the integrated event for broadcasting, digital media and infocomm (ICT) industries is a veritable paradise for techies, auteurs and anybody who needs to work with the latest hardware and software.
Blackberry’s tablet shows they’re no longer just thumbing the competition
This black bear near Whistler Village was a mere 3 metres away from me
One of the things I’ve gone gaga over during my recent trip to the Canadian Rockies was photography. Wielding a new Olympus PEN EPL1 camera, I’ve taken tonnes of amateurish photos and videos of every imaginable living or unliving thing.
Courtesy of Poverty Project Salt Lake City
In its simplest and most basic form, there are four things that we need to take note of when rolling out any marketing strategy. This can be represented by the acronym TART as a yummy mnemonic device.
Target Customers
Contrary to our initial perceptions, Canada (well at least the Vancouver-Banff-Jasper stretch) generally offered a decent dining experience. While the variety and pedigree of their cuisine can’t quite match that of Singapore, I do enjoy the experience of dining out in Canada.
First, almost every place offered a vegetarian, vegan, or healthier dining option. This was great for a semi-veggie like me trying to eat more healthily, ethically and sustainably. Many of the restaurants or cafes were also quite flexible and willing to make changes to their menu to suit your taste.
Enjoying a veggie sandwich and a vegan burger at a pub-diner in Jasper
Moose Lake in Mount Robson Park
After a 16 day trip to Canada’s West Coast, principally Vancouver, Kelowna, Banff, Jasper, Kamloops, and the Whistler Mountain, we’ve been touched in so many fabulous ways. There are many wonderful things about this sprawling – its the second largest nation after Russia in terms of area – and northerly country (average annual temperature is 1.5 deg Celcius across the country) but I’d simply focus on 11. Note that I’m speaking as a traveller of course, so my views could be skewed towards the tourist’s gaze. Let’s hope that things will continue to stay this way for Canada, a land of extraordinary experiences.
Fantastic Mountains
