Walter | Cooler Insights

Fine Art of Flyering

April 12, 2007 • Blog • 12 comments

As I was opening the door to my home recently, out popped this slip of paper which looked like a hastily scribbled personal note.

When I looked closer at the details, I realise that this was actually a printed flyer and not a request from my relative. Yes, it wasn’t blue ink but print! While the language left much room for improvement, the note does catches one’s attention. It appears to be a genuine request for help, with the offer to pay high cash price for a unit in my estate. Pity that I am not in a hurry to sell though.

Compare that flyer to this one.

Web 2.0 in a Nutshell

March 27, 2007 • Blog • no comments

Nat Torkington doing his 2.0-ish thang

At the recent Nexus 2007, Nathan Torkington, crowd favourite and Perl guru from O’Reilly Media, spoke about Disruption, Change, and Opportunity. In case you do not know, its founder Tim O’ Reilly coined the term Web 2.0 and have been in the business of technology trendspotting for quite a number of years. Nat cited key developments in the technology landscape over the decades:

1988 – X Windows Documentation

10 Tips to Hit the Headlines

February 20, 2007 • Public Relations • 9 comments

This is a rehash of something I wrote for a major national newspaper more than two years ago. I have tweaked it to be more comprehensive, with the general principles remaining the same.

Of course, this doesn’t guarantee coverage everytime, but if at first you don’t succeed, try, try again!

Word Of Mouth in a Nutshell

February 15, 2007 • Blog • 9 comments

Word of Mouse in Action!

I am currently reading the Secrets of Word-of-Mouth Marketing, a book by George Silverman, which I borrowed from the National Library. Fascinating stuff in there with some explanation of how one can make Word Of Mouth (WOM) marketing work.

Let me highlight two key learning points. First is the Buying Decision Process. Those who studied Marketing 101 may be familiar with this. The stages are as follows:

20/20 Vision – 10 Wacky Ideas for Opticians

February 10, 2007 • Business and Management • 25 comments

Two out of three in my family wears specs!

I’ve never revealed it before, but I am a closet consultant. I love to provide business and marketing advice to people. After so many years working with entrepreneurs, media, lifestyle and tourism businesses, I do have some thoughts welling in my head. Whether they take it or not is another thing altogether of course.

Let’s start with the optical business. It is a booming business, with 80% of adult Singaporeans being shortsighted and us having one of the highest myopia rates in the world. What can opticians (like eastcoastlife‘s hubby Chris) do to make themselves stand out clearly from the competition?

Author: coolerinsights