Welcome to the exhilarating world of social media, where content reigns supreme! But who conjures the magic that keeps us glued to our screens?
Enter the captivating world of content creators. These digital denizens craft engaging content, weaving stories, sparking trends, and building communities around their passions.
Businesses that engage customers are more likely to convert browsers into buyers. Customer journey mapping is the first step to identifying bottlenecks that might negatively impact the user experience (UX).
Fortunately, there are many ways to tap into the power of technological automation and improve UX through tweaking the buyer’s journey. One of the most powerful ways to do so is through marketing automation.
Planning for a crisis is a critical part of any marketing strategy. Unexpected challenges can range from product recalls or supply chain issues to social media or brand reputation dilemmas. All companies should be prepared to face these challenges.
Wish to launch a successful ecommerce business in Singapore? What are some of the key factors you need to consider before setting up your online store?
The e-commerce landscape in Singapore is thriving, driven by several key factors and trends. As of 2024, the market is valued at approximately USD 5.04 billion and is expected to grow at a compound annual growth rate (CAGR) of 11% to reach USD 8.4 billion within the next five years.
Image generated by Dall-E on ChatGPT
Happy 59th National Day Singapore! As Singaporeans come together to celebrate the nation’s 59th birthday, we do so with a mixture of pride, reflection, and contemplation.
This year, our festivities occur against a backdrop of significant global and local events that have shaped our collective experiences and outlook for the future.
Image taken from Banyan Tree Tengchong in Yunnan
Have you stayed in a luxurious and exquisite Banyan Tree Resort before? Don’t worry if you hadn’t, I hadn’t too.
However, after reading Behind the Banyan — a business biography featuring Banyan Tree Holdings founder Ho Kwon Ping — I just might.
Looking for more innovative ways to boost your marketing efforts? It is certainly timely to do so, given our current context.
In today’s digitally-enhanced market environment, consumers are practically bombarded with advertisements from all angles. Advertisements are everywhere: on streaming services, scattered throughout social media feeds, and popping up with clickable links on websites.
Are you looking to improve your brand reputation online? Why not implement an Artificial Intelligence (AI) solution to help you monitor your customer sentiments?
People conduct sentiment analysis on customers’ speech or written words to determine whether they are positive, negative or neutral about their brand interactions. It has become increasingly common for businesses to use artificial intelligence platforms to investigate how people feel.
Food photo created by freepik – www.freepik.com
Are you running a location-based business (like a retail shop, bakery, hair salon, or tuition centre) serving a community in Singapore? Need help to craft social media content for your local business—focused on ideas specifically targeting your immediate neighbourhood?
In this article, you will learn how to build a pipeline of relevant local content for your social media marketing efforts reaching customers living or working close to your location.
Wish to tap Artificiall Intelligence (AI) for your marketing efforts? What should you consider before leveraging on AI tools like ChatGPT, Gemini, Claude, CoPilot, and many others?
The recent rise of artificial intelligence has completely shaken up the marketing industry. Today, you can find chatbots to handle customer queries, generative tools to produce content marketing, and analytic programs to break down the consumer data you collect.
However, before you shut down your marketing team and shift to AI-led operations, it’s worth considering whether or not AI will actually improve the quality of your marketing efforts. In their current state, many generative AI programs remain riddled with errors and may produce work containing falsehoods.
Additionally, audiences tend to favor work produced by humans. This may mean that switching over to generative programs damages your brand reputation and undermines your image. As such, you should proceed with caution and only use AI when you’re sure it will have a net positive impact on the long-term growth of your firm.
Artificial intelligence (AI) is an umbrella term used to describe computing that mimics human-like cognition. Generative AI is a sub-branch of those efforts to mimic human intelligence that creates content based on user inputs and historical data. These generative programs use machine learning algorithms to “think”. At their core, these ML programs are defined by their use of:
With these tools and techniques, users have found it a lot easier to deploy generative AI in their marketing activities.
While these facts may lead you to believe that you no longer need your graphic team or writers, a quick search online will reveal that AI falls some way short of the efforts of real content marketers — at least for now. Big brands like Sports Illustrated have landed in hot water after being caught using AI to create profiles for fake writers, and publishers like Wizards of the Coast have been forced to ban the use of AI after discovering that their artists had been using programs to push out new content quickly.
Crucially, this doesn’t mean you should turn your back on AI during the content creation process altogether. Instead, consider using AI to empower your content creation team. For example, if you currently rely on a fleet of writers to produce your blog content or marketing materials, consider investing in tools like Grammarly and Jasper AI. These tools empower, rather than replace, real marketers and improve the quality of their production by offering real-time editing suggestions.
Finding new leads for your firm is crucial when you work in marketing. However, lead scoring and data analytics can take hours to complete if you’re entirely reliant on human marketers. Similarly, human marketers require time away from the desk, meaning that new leads that pop up in the wee hours of the night may be left to cool while everyone’s asleep.
Today, you can use AI to embolden your lead-generation efforts by investing in tools that automate the process. For example, many modern AI tools can score incoming leads in real-time based on variables like historical data and user behavior. This can quickly sort your hot leads from your dead ends and will ensure that you are able to focus on the folks most likely to convert.
You can also use these AI tools to enrich your data and predict changing trends in your industry. For example, if you collect a large volume of data from social sources, modern AI tools can stitch together data from other sources like surveys and email forms. This will give you a more comprehensive understanding of user intention and may aid your efforts to create marketing content based on hard data.
That said, you will likely need to improve your data-cleaning efforts to make use of AI for lead generation and maintenance. If you feed bad data into your analytic programs, don’t be surprised when it produces poor results. Investing in data cleansing tools and intentionally retraining your AI program to parse out useless data points is key to your efforts and ensuring your team is empowered by data that is relevant and accurate.
It’s clear that, though caution should be exercised, AI is fundamental to marketing companies making the digital transformation. ML programs can personalize advertisements for folks online, natural language processing algorithms can aid consumers with accessibility concerns, and generative software can edit and suggest revisions during the content creation process.
However, pivoting towards AI shouldn’t be undertaken rashly. Rather, marketing teams that want to increase their use of AI should treat the digital transformation as a journey. This means that marketing managers should move through distinct phases when rolling out new tech, including:
Following this process-oriented approach will help you make good use of well-established AI tools and will give you time to on-board new programs properly. This can help you target problems that are specific to your firm and will ensure that you’re aware of existing and emergent solutions in the marketing industry.
Embracing AI for marketing can seem intimidating if you’re new to the idea of automation. Get the ball rolling by using well-established tools that empower your team and enable them to be more productive.
As AI programs become more sophisticated, consider utilizing more transformational tools that change the way you work. Just be sure to maintain strong human supervision, as most consumers show a preference for human-generated content and may turn away from your firm if they discover you’ve been using AI to gain their personal data through illegal means.
BIO: Ainsley Lawrence is a freelance writer from the Pacific Northwest in the United States. She enjoys writing about better living through education and technology. She is frequently lost in a mystery podcast.