Direct-to-consumer brands are disrupting traditional brands like never before. Also called unicorns, these billion-dollar brands rule the consumer landscape.
From Warby Parker, Dollar Shave Club, and Bonobos, to Casper, Glossier, ThirdLove and eSalon, these digitally-native upstarts are grabbing huge chunks of market share from incumbents.
Being competitive as a business owner is nothing new, but the business landscape has unapologetically changed over the years.
Standing out from the crowd is more critical than ever, whether you have a brick-and-mortar business or a strictly digital company.
Managing mid-level business operations is challenging. Many medium-sized companies don’t have the resources of a huge enterprise but still need comprehensive processes to keep things running smoothly.
To avoid bottlenecks and breakdowns in communication, management must keep everyone on the same page and strive for efficiency.
Computer photo created by drobotdean – www.freepik.com
Want to start a side hustle doing something you love while making a decent income? Possible to launch it in a month — or even less?
You’re going to love this book review and summary!
Can you guess which is the most profitable generation to tap? No, not the Gen Zs but their parents — the Gen-Xes!
Generation X is the biggest spending generation today. In countries like the US, folks aged between 40 – 60 spent an average of $83,357 per year — just over $20,000 more than Baby Boomers.
Hit a roadblock in growing your small business lately? You are not alone.
Virtually all entrepreneurs and small business owners have encountered trials and tribulations in our start-up journeys.
Dedicated corporate customers and individual superfans alike eagerly await Apple’s next monumental announcement. While they always deliver something new, Apple has demonstrated trends over the years with their product releases that inform marketers how to deftly execute their marketing strategy.
Content marketing is a rapidly evolving discipline within the field of digital marketing. As consumer trends shift and change virtually every week, you need to constantly update your approach to connect meaninfully with your customers.
But what strategies and tactics can you apply in order to do so? Enter Targeted Content Marketing.
As we commemorate LKY 100, the centenary of Lee Kuan Yew’s birth, a reflective hush settles over Singapore. Our nation pauses to remember the man whose vision and leadership helped turn us from a “mudflat into a metropolis”.
Born on 16th September 1923, Mr Lee Kuan Yew, fondly known as LKY, was a beacon of resilience and innovation. His leadership style offers timeless lessons not only in leadership and governance, but in our own personal development.
If content is king, and community is queen, then your social media channel must be the castle.
The real power of social media marketing lies in producing a regular show on your platform—an online soapbox where you can influence a clearly targeted audience and build community.