Author: coolerinsights

Adapting to Change: Resilience Trends in Restaurant Marketing

December 19, 2023 Business and Management no comments

Congratulations on keeping your restaurant thriving in this day and age! You deserve a prize for your resilience and grit.

Becoming a restaurateur is no easy feat. The effort and financial investment involved in getting your dream from conception to realization, along with the unique challenges of day-to-day operations, means only the most determined will be able to establish a successful business.


Green Marketing: Sustainable Packaging Strategies for Eco-Friendly Branding

November 17, 2023 Business and Management no comments

Sustainability is at the forefront of everyone’s mind nowadays. Consumers look for it when they’re considering which brands to choose from. Increasingly, more customers are showing interest in brands that choose sustainable practices over boosting a bottom line.

While there are countless ways in which a business can improve its marketing to be more eco-friendly, one of the easiest and most effective is to make the switch to sustainable packaging options. Exploring innovative ways to reduce your company’s environmental impact while enhancing brand identity is a win for everyone.


Facebook Marketing Best Practices for Small Businesses

November 7, 2023 Social Influence 5 comments

Guide to Facebook Marketing for Small Businesses

Wish to grow your small business through social media marketing? Why not start with Facebook marketing — after all, Facebook is probably the best digital marketing platform for startups, Small Medium Enterprises (SMEs), and solopreneurs.