A rose by any other name should smell just as sweet? Or would it no longer be a rose if we call it something else?
Names can be powerful. People swear by the name of God or their parents/grandparents when they make an important proclamation. For companies, catchy names like Apple, Alphabet, and Amazon have helped them to be more easily memorable — and possibly billion-dollar businesses!
Automation makes work faster and easier, helping businesses save time and resources. One of the most powerful ways to deploy automation is to use the game-changing innovation called the Internet of Things (IoT).
Introducing IoT into a company can take business automation to a whole new level. IoT connects everyday devices to the internet, and small organizations can implement it into virtually every aspect of their business.
Today, many industries are implementing business automation for cost savings, increased productivity and efficiency. However, brands can only automate specific processes and only some efforts may go smoothly.
But how do you ensure that your efforts to streamline and automate your business processes do not go to waste?
Congratulations on keeping your restaurant thriving in this day and age! You deserve a prize for your resilience and grit.
Becoming a restaurateur is no easy feat. The effort and financial investment involved in getting your dream from conception to realization, along with the unique challenges of day-to-day operations, means only the most determined will be able to establish a successful business.
Keen to start a small business but unsure what you should do?
You’re not alone. Every year thousands of people make the leap from working in a job to becoming entrepreneurs.
Do you find it difficult to get along with certain people? Wonder why some folks are so hotheaded or easily distracted, while others prefer to do nothing?
Enter the wild — and wacky — world of human behaviours!
Sales and marketing funnels are all the rage these days. Building an effective one, however, requires you to ask the right questions.
Comprising a sequence of content types and channels — ads, posts, landing pages, emails, and auto-responders — sales funnels can help you to optimize your digital marketing results.
Sustainability is at the forefront of everyone’s mind nowadays. Consumers look for it when they’re considering which brands to choose from. Increasingly, more customers are showing interest in brands that choose sustainable practices over boosting a bottom line.
While there are countless ways in which a business can improve its marketing to be more eco-friendly, one of the easiest and most effective is to make the switch to sustainable packaging options. Exploring innovative ways to reduce your company’s environmental impact while enhancing brand identity is a win for everyone.
Would you rather give your money to someone you trust or a stranger? Most people prefer to spend their hard-earned money with trustworthy sources. Building consumer trust with clients is crucial to long-term business success.
Wish to grow your small business through social media marketing? Why not start with Facebook marketing — after all, Facebook is probably the best digital marketing platform for startups, Small Medium Enterprises (SMEs), and solopreneurs.