Courtesy of Huffington Post
What do we call the kids these days who thrive on YouTube, Facebook, Instagram and Twitter?
How about Generation Like – a term coined by author, cyber-culture czar and media theorist Douglas Rushkoff.
Author: coolerinsights
The End of Big: Book Review
By now, everybody agrees that the Internet is the biggest and most disruptive force in the 21st century. It switches our world order and democratises power like nothing before.
Every aspect of our lives – the information we consume, the governments we vote for, the way we work, the way we learn, and the way we enjoy – is influenced by the Web.
How to Truly Market – Without Marketing
Source of image
What is the simplest definition of marketing?
According to the Business Dictionary, it is the management process by which goods and services move from concept to the customer, while involving the 4 Ps: product, price, place, and promotion. For services, this may be expanded to include other Ps like people, process, and physical evidence.
7 Leadership Lessons You Can Learn From Adventurers
The first guys to scale Mount Everest (courtesy of Wikimedia Commons)
Imagine for a moment that you’ve set yourself a momentous quest.
Like scaling the highest mountain in the world, trekking across the Antarctic on a dog sled, or venturing into the deepest darkest forest of the Amazon.
How to Launch Your Business with Social Media Marketing
Image of Michael Stelzner fromSocial Media Examiner
How can you achieve success in social media marketing? Can your company achieve phenomenal growth without spending on advertising?
The answers to this and a whole lot more can be found in Launch – a guide to launching one’s business online by social media marketing guru Michael Stelzner.
Content Marketing that Rocks
Joe Pulizzi of Content Marketing Institute
Content marketing is the new marketing silver bullet. Everybody is talking about it.
How do we create great content that sizzles (not fizzles)? More importantly, how do we keep the pipeline full while sustaining customer relationships through content?
Why The Best Things In Life Aren’t FREE
FREE. Its a powerful word. Everybody loves freebies.
Besides its a great way to attract customers right?
How to Live It Up beyond Your 50s
Celebrity CEO of Fly Entertainment Irene Ang inspires the crowd
“Get a L.I.F.E.!” is the mantra of this year’s 50 Plus Expo.
Hosted by the Council for Third Age (C3A) and held at Suntec City last month, the event featured over 140 companies and organisations providing products and services catering to the over 50 market. Divided into four thematic zones – Live , Inspire, Fulfill, and Enjoy (hence L.I.F.E.) – the event covered practically every topic which active agers would be interested in.
Six Reasons Why Thai Commercials Are Awesome
“Giving” by TrueMove generated more than 3 million views in 5 days!
By now, many would have noticed that our genteel northern neighbour has been creating a mini “social revolution” on YouTube. Its videos have generated such virality that they are being talked about all over the world.
Yes, I am talking about those tearsome Thai advertisements.
Crowdfunding – The Asian Story
Is there a crowdfunding market in Asia? How does it differ from the West?
According to a Business Times article late last year, the crowdfunding market potential for South East Asia is projected to grow to some US$8.9 billion come 2025. In Singapore, total venture capital funds in start-ups were only about S$25.2 million in 2012 – a proverbial drop in the vast ocean considering our status as a financial hub. Against such a backdrop, it is evident that there is much potential for crowd-sourced funds to grow.
Thanks to a presentation by Nicola Castelnuovo of Crowdonomic at the recent Crowdsourcing Week Global 2014, I picked up a thing or two about the crowdfunding eco-system in our neck of the woods.