Author: coolerinsights

January 13, 2013 • Book Reviews, Public Relations • disabled comments

Have you wondered what works (and doesn’t) in Facebook?

Or how you can undo an ill conceived tweet let loose in a fit of anger?

Owning Your Customer’s Experience (Part 2)

January 11, 2013 • Business and Management • disabled comments

Singapore Airlines cabin crew are trained to own the customer experience (image from Singapore Airlines)

Does your organisation hold a common view of the customer experience? Does everyone know what it looks like when it is done well? What are you willing to give up to get it?

These questions frame the development of a customer experience vision for any tourism business.

Owning Your Customer’s Experience (Part 1)

January 9, 2013 • Business and Management • disabled comments

Courtesy of HotelManagement.Net

The world has changed. Customers now have all the information they need to decide where they wish to visit, what they want to buy, and what services they require.

With an attention span of 90 seconds or less (at 140 characters each time), business as usual isn’t going to cut it for the Facebook and Twitter generation. The game has changed from word of mouth to world of mouse.

The Next 10 Years of Infocomm Technology

January 6, 2013 • Blog • 1 comment

What will the future of InfoComm Technology (ICT) be like? How will these trends impact the way we work, live and play?

Painting the scenario of how things will evolve, Cort Isernhagen of IDC Insights forecasted at the recent Infocomm Technology Roadmap Symposium 2012 that the ICT landscape over the next 10 years needs to consider four macro trends supported by four key pillars of technology.

Are You Keeping White Elephants?

January 3, 2013 • Personal Branding • 1 comment

Do you know what a “white elephant” is?

Well, it is an idiom representing a valued possession where its costs far outweigh its usefulness. The phrase originated from age-old traditions in Indochina (Thailand, Myanmar). Back then, monarchs kept these rare (and burdensome) animals for the purposes of showcasing their wealth and power.

Great Service = Great Marketing

January 2, 2013 • Blog, Business and Management • disabled comments

Robinsons is an icon of service in Singapore (image courtesy of goodcitydeals)

What is the best way to trigger positive and enduring word of mouth?

Is it…

Internal Drive Theory – Book Review

December 31, 2012 • Book Reviews • disabled comments

Image of girl courtesy of Children’s Education Zone

Life as a parent of schooling kids isn’t a bed of roses.

After a hard day’s work, you’ve got to become teacher, coach and mentor to your precious ones. You need to find ways and means to nurture in him or her the joy of learning while fighting fatigue. Exams. Tests. Music. Dance. Sports. CCAs. The list appear to never end.