The Melbourne Museum provides a great immersive experience
In the world of information-rich visitor attractions like heritage buildings, museums and corporate attractions, spinning a great tale is imperative to success.
Having an exciting story which connects and resonates with your visitors makes all the difference. What should one do to create those magical moments?
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Considered the finest vessel of her time, the RMS Titanic was known as a “Ship of Dreams”. Designed and built with care by an army of engineers, ship builders and workers, she was the largest ocean liner afloat during her time.
Her sinking a century ago on 15 April 2012 left an indelible mark in the collective consciousness of millions around the world. More than 1,500 perished in the freezing North Atlantic arctic waters, dragged down to the icy bottom after hours of struggling fatigue.
Bob Rogers (source of image)
What is the magic behind creating truly memorable and delightful guest experiences at visitor attractions?
According to renowned experience designer Bob Rogers, the secret lies in finding the right story, shaping it for the right audience, and ensuring that it is an original tale.
Bob Rogers with ASA Chairman Kevin Cheong
The founder of BRC Imagination Arts, Bob Rogers, has cut his teeth in designing and building numerous theme parks, museums, brand attractions and other thematic experience destinations.
Rogers’ 33 year old firm, BRC Imagination Arts, received over 250 international awards, including two Academy Award nominations and 17 Themed Entertainment Association (TEA) “THEA” Awards for “outstanding achievement in themed entertainment”.
If so, nominate yourself for the 5th annual Singapore Blog Awards!
Organised by Omy.sg, SPH’s leading bilingual news and entertainment portal, the Singapore Blog Awards recognises “new-age wordsmiths” with the passion, determination, and energy to “create and maintain informative and innovative blogs”.
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In life, we often believe that we’ll be happy only AFTER we have achieved success.
For many, that would mean scoring straight ‘A’s in school, being promoted, buying that dream home, or having a million dollars in the bank. Sadly, this ‘rat race’ never ends…
Can you write in a compelling fashion? Are you able to persuade your marketing prospects with your prose?
In many marketing and sales professions, being able to write well gives you a significant edge over others.
Wordsmiths are highly valued in most organisations – especially if your words can magically transform complex and arcane concepts into attractive ideas exhibiting Zen-like simplicity.
Continuing along the theme of “Zagging” as a business strategy (ie radical but customer valued differentiation), I thought it would be interesting to highlight examples of businesses which apply such “Blue Ocean” strategies in their core value propositions. By offering something radical and unique yet deeply appreciated by their customers and other stakeholders, they are able to stand out in an increasingly hyper-competitive marketplace. This would mean offering a new innovation that isn’t seen in the existing marketplace and competing on different terms from incumbents.
As expected, many of these examples are in the mouth watering F&B industry, but there are also a few cases of consumer oriented innovation in other domains both digital and non-digital.
1) Gourmet craft beers in a hawker centre: Good Beer Company in Chinatown Hawker Centre. Fine hand-crafted beers in the comfort of your slipper and shorts anybody?
I am great fan of motivational guru Anthony Robbins and have invested some time lately to listen to his recordings based on his bestselling book “Unlimited Power”. Although this has been around for quite some time, its lessons are everlasting and relevant for all time.
Today, I’d like to highlight Robbins’ 7 Disciplines of Success. These tenets are based on the approach of Neuro Linguistic Programming (NLP) and model themselves after a successful person’s beliefs, syntax (language), and physiology.
Wish to improve how you persuade your audiences to buy from you? Begin by diving deep into her brain.
Thanks to a podcast by Derek Halpern of Social Triggers blog, we can gain a fascinating glimpse into the world of neuroscience and its impact on marketing.
