Blog | Cooler Insights

August 29, 2010 • Blog • no comments

Social technologies and networks have driven demand for meet-ups like Social Media Breakfast

One of the greatest misunderstandings about the rise of social media platforms is that it will replace the need for being physically present at places and events. After all, it is far cheaper contacting somebody via Twitter, Internet Messaging, Facebook or Skype than to meet them in the flesh.

Now that social technologies have gone mobile, your iPad, iPhone, android or symbian smartphone allows you to plug in and participate in conversations 24 by 7. Need richer levels of interaction? Simply get a mobile broadband device or tether your 3.5G phone to your laptop and you can share documents, wikis, blog posts, presentation slides, spreadsheets and more.

What a Bus Captain Taught Me

August 17, 2010 • Blog • 4 comments

Courtesy of Naked Singapore

After a long and tiring day at work, I had my dinner at a coffeeshop in Chinatown and was waiting for my usual buses back home. The bus stop was pretty crowded with weary commuters.

While waiting for my bus, I noticed something unusual.

YOG Roars with a Breathtaking Beginning

August 15, 2010 • Blog • 1 comment

Through the kind assistance of Coca Cola Singapore’s June Kong-Dhanabalan, Ethan, Tina and I caught the opening ceremony of the inaugural Youth Olympic Games in Singapore.

Touted as the more extravagant show ever staged in Singapore, the close to two-hour event featured the 3,600 athletes hailing from more than 200 International Olympic Committee (IOC) member countries in 26 events over the next 12 days.

Colourful World of Costumes and Cultures

August 14, 2010 • Blog • no comments

Check out Singapore HeritageFest these two weeks!

Feeling bored this weekend? Don’t!

There are tonnes of activities to do as the inaugural Singapore 2010 Youth Olympic Games (YOG) opens today, with a smorgasbord of 26 sports, culture & education, and outdoor activities awaiting. Other than the Marina Bay area which is teeming with free concerts and programmes starting today, you can also check out the various shopping centres like Suntec City Mall where the Singapore HeritageFest is happening.

Me? A 17 Year Old YOG Cheerleader?

August 10, 2010 • Blog • 8 comments

That was my first reaction when invited by June Kong-Dhanabalan from Coca-Cola to hop on board their Happiness Mobile (Coke is the official worldwide sponsor of the games). Offering a bird’s eye view of the Journey of the Youth Olympic Flame (or JYOF), I will feel what it’s like to be a teenager hollering my lungs out, waving my hands in the air, and cheering on an open-top “Hippo” bus. Of course, I was heartened to know that the blogfather mrbrown has already experienced this.

Here’s the custom-fitted Happiness Mobile

Held in conjunction with the upcoming Singapore Youth Olympic Games (YOG), the Singapore leg of the torch relay sees some 2,400 torchbearers (including June herself) conveying the Youth Olympic Flame through all the five community districts and ending in the heart of the city. Participants hail from the 500 odd participating schools, sponsoring organisations, as well as government agencies.

Should We Be Snipers or Grenadiers?

August 7, 2010 • Blog • 1 comment

There are two schools of thought in marketing.

The first school teaches us to focus and concentrate all our energies and resources on one (or perhaps two) key strategies. I call them the snipers.

Source

Are Your Customers Really Comfortable?

August 4, 2010 • Blog • 1 comment

My family loves to visit Relish (by Wildrocket) for their great service, comfortable ambience and fabulous food.

Don’t ever assume that your customers are the exact duplicate of you. Chances are, they aren’t.

There are so many reasons why they may be different. Human beings are such complex creatures that entire disciplines like anthropology, sociology and psychology have evolved in desperate bids to understand their behaviours.

The Simplest Trick in Advertising and Promotions?

July 30, 2010 • Blog • 3 comments

Yesterday evening, as I was going home from work, I was handed a packet of free tissues outside City Hall MRT station along North Bridge Road. Considered one of the oldest promotional gimmick in the book, it came from QB House – famous for its 10 minute haircut costing $10 – which recently opened a branch at Basement 2 of Raffles City.

Despite the small rectangular area of the tissue, the company has cleverly done a few things right:

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