Posts Under: Blog

Rural Delights @ Collingwood Children’s Farm

April 27, 2009 Blog 1 comment

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On the 3rd day of our Easter holiday, my family and I went to the Collingwood Children’s Farm at the recommendation of Tim Richards, to experience its pastoral pleasures just minutes away from the Melbourne CBD. Apparently, it has a farmer’s market every second Saturday which offered fresh farm grown produce (many organic) from participating farms in the greater Victoria region which surrounded the city of Melbourne.   What this meant was that the farms could sell directly to end consumers (many of them were small family-owned establishments) without having to pay middle-men like retailers and distributors their share of the pie.

For a flat fee of just $2 for adults (free for kids), you can visit both the animal farm itself and the farmer’s market too.  That’s pretty cheap considering that normal admission prices are about $16 for adults and $8 for kids.  Certainly, a delightful way to spend a Saturday morning!


Our Easter Holiday @ Melbourne City

April 19, 2009 Blog 5 comments

Last week, my family came over to Melbourne during the Easter vacation period and we had a great time discovering different parts of the colourful city together.

We opted for a slightly different itinerary this time around (its the second trip for my family), exploring neighbourhoods that were slightly off the beaten tourist track and enjoying what typical Melburnians would like.


Night Festival @ University of Melbourne

April 7, 2009 Blog 3 comments

One of the things which truly impressed me about the University of Melbourne was how active its various student organisations are. I do receive daily emails and notices in my student email about various causes to support, talks to attend, concerts to participate in, and groups to join in. Some of the student ECA groups even have job descriptions inked on their websites, complete with the mandatory hours and duties that you need to fulfill.    

Whenever I walk around the campus – either en route to the library for studying or the cafeteria for lunch – I notice that there is a constant hive of activity generated by various student clubs, societies and associations. Apparently, there never is a dull moment here. Having gone out of the education system for quite a while, it was interesting to see how various causes were so actively and passionately lobbied by these idealistic youths.

Last Friday, a couple of us decided to walk to campus to check out the night market organised by various student groups. Apparently, this was an annual activity pitched at raising funds for the various societies and clubs.


Graffiti and Street Art – Vandalism or Marketing?

March 15, 2009 Blog 4 comments

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Street art along a wall in North Richmond

Being an avid runner, I often jog around the Parkville and Carlton areas near my university campus and chance upon street art along various walls, pavements and fences.  Some of the air-brushed displays are aesthetically beautifully and probably the result of considerable and painstaking effort to create enduring works of art.  Surprisingly, I don’t see that many acts of graffiti which are overtly anti-establishment or vandalistic in nature (or perhaps I haven’t been to those neighbourhoods yet).

While musing on this phenomenon, I chanced upon this interesting article by Mark Holsworth who reported on how several merchants in the Brunswick suburb of Melbourne (just a stone’s throw away from where I am putting up at Carlton) have engaged street artists to decorate their shopfronts.  Holsworth highlighted two examples of this could be done tastefully. The first is a convenience store located at the Lygon/Brunswick area:


Podcamp 2.0 and The Story of Yesterday.sg

November 3, 2008 Blog 5 comments

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Giving my two cents worth on Yesterday.sg

At the kind invitation of Yi Xuan from SMU, I had the privilege of attending Podcamp 2.0 – an unconference of sorts organised by SMU, where doyens of the digital space proferred their views and insights on social media. Together with me were several bloggers and podcasters like Claudia, Melvin Yuan, Priscilla Tan, Daniel Tsou and Farinelli (of Tech 65), DK, Coleman, Preetam, Michael Netzley, Amelia Wong and others.

Sharing the story of how the National Heritage Board (NHB) – probably Singapore’s most ancient organisation – could leverage on social media, I hoped that I inspired some of the corporate representatives to venture forth. As an interest-based blog, Yesterday.sg took the slow and steady growth approach and the blog is still going strong after being around for two-and-a-half years (or 31 months to be exact). Social media outreach is a team effort driven by my great colleagues from team CCIP (especially Kim, Wei Chong, Kenny and Roy), as well as our dear Friends of Yesterday who have stuck with us through thick and thin.


Debates, Discussions and Dilemmas at DMFest 2008

November 2, 2008 Blog disabled comments

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Panel discussion on Web 2.0 and Building Online Communities moderated by Mark Laudi

At the invitation of Text 100 and the Singapore IT Federation, I had the privilege of attending the recent Singapore Digital Media Festival 2008 Television 2.0: Internet Services & New Media Mashup.

Together with me were other bloggers and podcasters like Shunjie, Pat Law, Claudia, Bernard, Darryl, Daniel, Coleman, Clapping Trees, Preetam, Howie (from The Digital Movement), Andrew Peters, Shalabh, the Tech65 crew, and a few others.


Celebrities Galore @ Omy Blog Awards

September 6, 2008 Blog 12 comments

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It was a starry starry night, with blogging stars and celebrity bloggers alike thronging the Asian Civilisations Museum (ACM) last night. ACM was all abuzz when the Omy Blog Awards was held at its River Room. Bloggers and social media users from all walks of life – students, young adults, mothers and fathers – gathered to participate in the event. It was a pretty interesting experience for me to combine work and play.

During the course of the evening, I had the privilege to meet both old and new friends from the blogging communities. They include Chun See, Marina, Claudia, DK, Chillycraps, Eastcoastlife, ieatishootipost, Sparklette, Samantha Chan, Angela Jean, Alice Cheong, Sabrina, and Miss loi amongst others. Special thanks to the team at Mypaper/Wo bao and Omy, Editor Chim Kang and Alvin, for having this event at our museum. Many thanks too to my hardworking team at NHB – Wei Chong, David, Kimberly and Kenny – for making this possible.


Wanted: Social Media Responses to the AIMS Report

August 30, 2008 Blog 2 comments


Courtesy of AIMS

Yesterday evening, a good friend and journalist at Zaobao called me to ask for my views on the freshly minted recommendations by AIMS. I gave her some inputs from NHB’s perspective. How we are actively embracing social media and reaching bloggers – not only on our own turf (Yesterday.sg) but through outreach programmes working with various online communities.

Some of you may already know that we have changed a position from e-Marketing to Social Media Marketing. I am also encouraging my team members to participate in various communities by attending their gatherings and meetings. You may wish to read more about NHB’s approach and views in the article at Zaobao (in Mandarin).


Merging of Mainstream and Social Media?

July 29, 2008 Blog 8 comments

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I moderated and chaired two sessions on new media yesterday at the Civil Service College. Held as part of their Senior Executive Development Programme together with the National Institute of Public Administration (Malaysia), it featured public service attendees from both sides of the causeway. Joining me for the second session were Arun Mahizhnan of the Institute of Policy Studies and Chua Mui Hoong of the Straits Times.

Several interesting points were raised during the discussion, and they include the following: