Posts Under: Business and Management

Leadership Lessons from the Sinking of the Titanic

April 25, 2012 • Business and Management • 1 comment

Source of image

Considered the finest vessel of her time, the RMS Titanic was known as a “Ship of Dreams”. Designed and built with care by an army of engineers, ship builders and workers, she was the largest ocean liner afloat during her time.

Her sinking a century ago on 15 April 2012 left an indelible mark in the collective consciousness of millions around the world. More than 1,500 perished in the freezing North Atlantic arctic waters, dragged down to the icy bottom after hours of struggling fatigue.

How To Build Better Attractions with Storytelling

April 19, 2012 • Business and Management • no comments

Bob Rogers (source of image)

What is the magic behind creating truly memorable and delightful guest experiences at visitor attractions?

According to renowned experience designer Bob Rogers, the secret lies in finding the right story, shaping it for the right audience, and ensuring that it is an original tale.

How Storytelling Transforms Visitor Attractions

April 17, 2012 • Business and Management • 2 comments

Bob Rogers with ASA Chairman Kevin Cheong

The founder of BRC Imagination Arts, Bob Rogers, has cut his teeth in designing and building numerous theme parks, museums, brand attractions and other thematic experience destinations.

Rogers’ 33 year old firm, BRC Imagination Arts, received over 250 international awards, including two Academy Award nominations and 17 Themed Entertainment Association (TEA) “THEA” Awards for “outstanding achievement in themed entertainment”.

How To Trigger Buying Using Neuroscience in Marketing

April 4, 2012 • Business and Management • no comments

Courtesy of Pixabay

Wish to improve how you persuade your audiences to buy from you? Begin by diving deep into her brain.

Thanks to a podcast by Derek Halpern of Social Triggers blog, we can gain a fascinating glimpse into the world of neuroscience and its impact on marketing.

How Apple Zags when Others Zig

March 7, 2012 • Business and Management • no comments

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It is interesting to note how contrarians thrive better than rule book followers. And Apple is just such a company.

Continuing on my theme of “Zag” as a business strategy, it is interesting to study how Apple differs from other companies. The darling of the digital world, Apple overtook huge oil conglomerate Exxon Mobil to be the world’s most valuable company last year.

Zag: A Book Review

March 4, 2012 • Book Reviews, Business and Management • 1 comment

“In a world of extreme clutter you need more than differentiation. You need RADICAL differentiation. The new rule: When everyone zigs, zag.”

That, in a nutshell, is what Zag: The #1 Strategy of High Performance Brands is all about.

How LEGO Creates a Lasting Legacy

February 5, 2012 • Business and Management • 3 comments

Courtesy of Choo Yut Shing

Wonder how LEGO manage to rule the roost as one of the world’s most successful brand?

On a recent visit to Toys “R” Us at VivoCity with my kid, I observed that there are more and more interlocking brick toys filling the shelves these days.

Inspired no doubt by LEGO, brands like Mega Bloks, Coko and Tyco Toys are now emulating the same success strategy employed by the 80 year old Danish company, albeit charging a lower price for their bricks.

The Rise and Fall of Kodak – an Imaging Icon

February 1, 2012 • Business and Management • no comments

You can still buy Kodak Film these days! Source of image

Do you know that Kodak went through bankruptcy proceedings and have re-emerged?

Repositioned as a technology company focused on imaging for business, Kodak is a far cry from its halcyon years. Today, its main business segments are Digital Printing & Enterprise and Graphics, Entertainment & Commercial Films.

Interviewing Crystal Jade’s Chairman Ip Yiu Tung

January 16, 2012 • Business and Management • no comments

Crystal Jade Golden Palace in The Paragon (courtesy of Crystal Jade)

In the restaurant-eat-restaurant world of F&B, few local brands have stood up as clearly as Crystal Jade, one of the market leaders in Singapore.

Celebrating its 20th anniversary last year with a refreshing of its identity that involved extensive refurbishments at its restaurants, Crystal Jade enjoyed a turnover of S$240 million in 2010.

Fearing versus Failing

January 14, 2012 • Business and Management • 1 comment

Lucy wouldn’t have discovered Narnia if she didn’t open that wardrobe (courtesy of WikiNarnia)

As humans gripped by our lizard brain (aka the amygdala), our automatic reflex is to freeze in our tracks when encountering any of the following:

1) A potentially great product or service which does not have any known markets