Uncover untold treasures by diving more deeply (courtesy of Daily Mail)
“If it’s not all on one page, I’m not going to read it.”
“Hey, is there a 2 minute video to show me how it’s done?”
Posts Under: Content Marketing
The Social Commerce Handbook: Book Review
Can you make money on social media? That is probably the most asked (and least answered) question in the digital age.
While everybody (and their dog) are on Facebook, Twitter, YouTube, LinkedIn and Pinterest, few businesses are able to tap onto this huge reservoir of commercial potential.
Connected Consumers and the Future of Business
Courtesy of What’s The Future of Business (illustration by Hugh Macleod)
Business as usual isn’t going to cut it anymore. Not with the rise of Generation-C.
According to renowned thinker Brian Solis (love his work!), Gen-C individuals spend an inordinate amount of time online and live a large fraction of their lives accessing information and interacting with others on the Internet.
Youtility: Why Smart Marketing is about Help not Hype (Review)
Can your business help others without expecting to be paid?
Most entrepreneurs will not think so. After all, businesses are created to make a profit by selling a product or a service to a customer.
Glamming It Up at Singapore Blog Awards 2013
Winners of the Singapore Blog Awards with GOH Acting Minister Lawrence Wong
“I’m a blogger. Hear me roar!”
Judging by the response of the crowd at the Singapore Blog Awards 2013 held at Shanghai Dolly, it was clear that blogging was anything but dying/dead!
How Stories Bring Brands To Life
TOMS shoes has one of the most best brand stories ever (source of image)
Logos. Taglines. Company names. Mastheads. Mascots. Jingles. More logos.
Every single day, we’re exposed to hundreds of different brands. These cover the entire spectrum of the consumption experience – from F&B to fashion, tuition services to toiletries.
Creativity and Innovation from the Crowd
Ross Dawson
We’re all part of a “global brain”, nodes in a vast interconnected network of humanity.
So says Ross Dawson, author of Getting Results from Crowds. Sharing his perspectives at the recent Crowdsourcing Week here in Singapore, Dawson proclaimed that this ubiquitous connectivity accelerates both openness and creativity, mediated by the social web.
The 5 Rs of Curation
A curator hard at work (source of image)
Curators. I should know them.
Guardians of museum collections, curators acquire artefacts and artworks, conduct research, publish articles or books, and mount exhibitions.
Evergreen Themes in Marketing
Perfume advertisements are guilty of over-exposing celebrities (courtesy of Charlotte Whiting)
Watching commercials on TV is a bit like watching the movie Groundhog Day (or more recently Source Code). The same scenes keep re-appearing, like a never ending case of déjà vu.
Ad after ad, common themes and tropes surface time and time again.
The Impact Equation: Measuring Your Social Influence
How do you create waves in a world filled with zillions of blogs, Facebook updates, and tweets?
Why do some campaigns fly while others die?