Posts Under: Public Relations

Offensive Versus Defensive Public Relations

August 20, 2014 Public Relations 1 comment

Is Public Relations (PR) always about “sugar and spice and everything nice”? Are there situations where you have to close ranks and fight to defend your corporate reputation?

In the social age, seemingly innocuous events could be blown way out of proportion. At the same time, getting your news out there has become increasingly challenging in an ever-streaming, over-cluttered digital world.


Public Relations in the Social Age

July 16, 2014 Public Relations disabled comments

public-relations-in-the-social-age

Are you a public relations or PR professional? If so, what do you see yourself as?

A) Purveyor of the corporate spiel, coated with sugar, spice and everything nice;
B) Hustler for significant editorial coverage on newspapers, television news and magazines;
C) Guardian of your organisation’s corporate brand;
D) Gatekeeper to your head honchos; or
E) Spokesperson, communicator and messenger?


7 Ways To Write And Communicate Clearly

June 18, 2014 Public Relations disabled comments

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Communicating clearly is a constant pain for publicists like us. If we do it well, nobody is going to say a thing. If we botch it up, however…

Just yesterday, our Prime Minister Lee Hsien Loong posted on Facebook about the ongoing need for public officers to communicate more clearly to the public. He shared a link from The Irish Times which described how Apple’s “lost its way with words” in a recent employment ad using “gibberish”.


Public Relations Strategies for Non-Profits

October 4, 2012 Public Relations 1 comment

SHINE Youth Festival 2012
Photo opportunities are good ways to grab media attention (from SHINE Youth Festival)

How can trade associations, societies and NGOs leverage on Public Relations (PR) to get the word out there? What strategies can they apply to “build buzz”?

As Vice Chairman of the Association of Singapore Attractions (ASA), one of my jobs is to increase the visibility of the association and establish it as an industry leader. Thanks to an invitation from MCI Singapore, I learned a few new tricks relevant to my association while refreshing my knowledge of the discipline.


The Dîner en Blanc Debacle

August 25, 2012 Public Relations 4 comments


Are these foods not “white” enough? (courtesy of Daniel’s Food Diary)

When the ingredients to a dish are not properly assembled, the outcome could be a recipe for disaster.

It all started rather innocently and positively. Pitched as part of a global initiative, Dîner en Blanc is the world’s first viral event premised on the concept of a “très chic picnic” imported from Paris. According to its website, this mass gastronomic extravanganza have taken place in outdoor public spaces in 20 cities across 5 continents this year, from Barcelona to New York City, from Montreal to Sydney.