Courtesy of The Future of Us
How will the future of Singapore be like? What can we do to shape our collective destinies as a nation?
Held to bring Singapore’s 50th birthday celebration (aka SG50) to a rousing close, The Future of Us exhibition is an immersive multi-sensory experience which encourages Singaporeans to imagine how we can live, work, learn and care in the future.
A curator hard at work (source of image)
Curators. I should know them.
Guardians of museum collections, curators acquire artefacts and artworks, conduct research, publish articles or books, and mount exhibitions.
I’ve loved Sesame Street ever since I was a kid. Watching it week after week on Saturday mornings, I was transfixed by its lovable muppets, while learning a thing or two. The award winning children’s television show has since spun off numerous franchised products featuring characters like Cookie Monster, Oscar, Bert and Ernie, Big Bird, Grover and Elmo.
Thanks to a partnership between Resorts World Sentosa and Sesame Street, you can now experience these charming muppets “in the flesh” with a whimsical theme park ride. Launched by Universal Studios Singapore’s Vice President of Park Operations John Hallenbeck, Sesame Street Spaghetti Space Chase is the newest attraction in Universal Studios Singapore.
Have you wondered what ingredients go into that perfect brew? Or how cold your Tiger beer should be served?
Well, you can join the Tiger Brewery Tour for an intoxicating insight! Thanks to Asia Pacific Breweries (APB), my colleagues and I from the Association of Singapore Attractions had a chance to learn how the world famous Tiger beer is being made on a daily basis. Stimulating the five senses – sight, sound, scent, taste and touch – the tour allowed one to experience the Tiger brand in a holistic fashion.
Interactive and educational gaming at the Maritime Experiential Museum & Aquarium
I’ve just read very quickly the Center for the Future of Museums (an arm of the American Association of Museums) well written report called TrendsWatch 2012 which outlined key trends in the development of museums. With lots of links to examples and highlights of cutting edge ideas in American museums, the report provides lots of food for thought for museum and attraction professionals.
Let me highlight the seven trends that they have identified and provide a local context to them.
Bob Rogers (source of image)
What is the magic behind creating truly memorable and delightful guest experiences at visitor attractions?
According to renowned experience designer Bob Rogers, the secret lies in finding the right story, shaping it for the right audience, and ensuring that it is an original tale.
There is nothing quite like a trip to Bangkok to revive, refresh and rejuvenate one’s jaded senses. From ultra-modern shopping malls, colourful street markets, health giving spas, larger-than-life shows to fabulous culinary delights, one is never spoilt for choice. Indulgence became our middle names as we soaked in the Sun – and rain – splashed pleasures of Asia’s “Sin City” during a short 3 Day 2 Night trip there.
What can one do in this city that never sleeps? Plenty of course! Let me count the ways…
Can Whiskers (Wai Wai) take the mickey out of Mickey Mouse? (source of image)
What do you do when an 800 pound gorilla arrives at your door step?
Well, you differentiate, innovate and fight back with all you’ve got. Especially if you are an incumbent home-grown player in your local market.
Sprite Shower – a great example of experiential marketing (courtesy of Exact Drive)
How do you market a theme park, museum, or holiday resort? Do the traditional 4 Ps of Product, Price, Place and Promotion still work?
The answer certainly lies less in your marketing mix and more in what I’d call your Experience Mix.
