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Powerful and memorable, storytelling is one of the most effective means of online communications.
But what type of stories should we tell? And how should we tell these stories to our audiences?
Tag: Book Reviews
SHARE: A New Model for Social Media Success
Need a novel new way to manage your social media marketing efforts? One that focuses on storytelling as its core?
Consider the SHARE methodology of social media storytelling created by Claire Diaz-Ortiz.
Content Marketing Strategy: Why You Need to Tell Their Story First
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Wish to better capture and sustain your audience attention in content marketing? Start by telling a story!
Make it one that is relevant and compelling to your target customers while addressing their specific pain point.
The Five Essential Steps in a Sales and Marketing Funnel
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Wish to have a structured way to attract attention, generate leads and improve sales? Build a sales and marketing funnel!
Also called a sales funnel or a digital marketing funnel, it provides a systematic way to attract your target audience, nurture prospects, and nudge them towards a buying decision.
Russell Brunson’s Traffic Secrets: Book Review and Summary
Wish to learn how to generate traffic for your website and marketing funnels? Need a guide to generating and nurturing leads for your business?
Consider picking up a copy of Traffic Secrets from creator of ClickFunnels Russell Brunson.
Deep Work — The Secret To Amazing Productivity
Perpetually plagued by digital distractions? Need a better way to succeed in your life’s work?
Consider the tenets of Deep Work, a new productivity strategy to help you to get more out of your professional life.
How Robert Iger Leads The Walt Disney Company
Robert Iger courtesy of the Walt Disney Company
The Walt Disney Company (aka Disney) is the world’s largest entertainment conglomerate.
It generated a staggering US$69.570 billion in revenue in 2019.
Small Data: A Revolutionary Market Research Strategy
Imagine living in your customer’s house. You dig into their wardrobe. You raid their fridge. You may even sleep on their beds.
And you do it all with their permission—of course! What you’ll observe as an ethnographic market researcher there could ignite your next big business idea.
Content Marketing 101: The 5 Laws of Giving
Life as a content marketer can be numbing—especially when you don’t see any light at the end of the tunnel.
While the techniques aren’t rocket science, consistently churning out content does take something out of you.
Why Grit Matters and How You Can Develop Yours
Ever wonder why some people are a lot more successful than others?
How do these folks achieve peak performance in their fields? What do they do differently from the rest of us?