Book Reviews | Cooler Insights

January 7, 2015 • Content Marketing, Social Influence • 1 comment

How do we build strong brands in the digital age? Should brand marketers “bow to algorithmic salvation”, allowing data and process to ride roughshod over inspiration and creativity?

Chairman of JWT Asia Pacific Tom Doctoroff provides compelling answers to these burning questions in his latest book Twitter Is Not A Strategy. Author of the book What Chinese Want, Tom argues in his new book that “new-media cleverness” cannot be a panacea for marketing. Rather, effective marketing begins with deep customer insights that translate into a great brand idea that is media-agnostic.

Thrive: Book Review

December 18, 2014 • Book Reviews, Personal Branding • 1 comment

Courtesy of AARP

How do you define success? Can it be measured by wealth or power alone?

Apparently no. Not least according to Arianna Huffington, founder and editor of Huffington Post Media Group – one of the world’s most influential news and information brands. In her latest book Thrive, Huffington proposes that there is a “third metric” which quantifies success by one’s well-being, wisdom, sense of wonder, and ability to give.

How can marketers navigate an “always on” digital world? Can we achieve greater balance and control of our work and personal lives?

Yes we can! At least according to Lisa Nirell in her latest book “The Mindful Marketer”.

The Power of Right Believing: Book Review

October 19, 2014 • Blog, Book Reviews • 1 comment

What should we do when life throws us lemons? After all, we are living in a flawed world and are prone to anxieties, guilt, torment, depression, and all kinds of problems.

The answer, according to Pastor Joseph Prince, is to believe right. In his latest book, The Power of Right Believing, Prince teaches that “right believing always produces right living” and allows us to “let go of a life of defeat and step into a life full of victory, security, and success”. Focusing our thoughts on God’s love and mercy yields far better outcomes than believing in unhealthy emotions which lead to “toxic feelings of guilt, shame, condemnation, and fear” and ultimately negative behaviors, actions and addictions.

How to Market to Ageing Consumers

October 8, 2014 • Book Reviews • no comments

People photo created by tirachardz – www.freepik.com

The ageing consumer is one of the most profitable yet untapped segment. Every year, billions of dollars are left on the table by companies around the world as they ignore this increasingly influential and affluent group of consumers.

Consider this.

Secrets of the Millionaire Mind: Book Review

September 14, 2014 • Book Reviews, Personal Branding • no comments

Why are some folks blessed with riches while others struggle to make ends meet? What is the magic formula to wealth?

The answer, according to renowned millionaire guru T. Harv Eker, is found in one’s money blueprint. In his bestselling book, Secrets of the Millionaire Mind, Eker urges us to change our personal money blueprint and reprogramme the way we think, feel and act in order to achieve mastery over our wealth, attain financial freedom, and lead more meaningful lives.

The Rise of the New East: Book Review

August 3, 2014 • Book Reviews, Business and Management • no comments

Ben Simpfendorfer of Silk Road Associates

Are China and India still the “factory” and “outsourced service provider” of the world? How big is the market for Muslim-friendly products and services? What are the promises and perils of trading in the East?

In a sweeping expose on the dynamic forces shaping the “New East”, Ben Simpfendorfer’s The Rise of the New East provides an in-depth view of how the economic resurgence of Asia and the Middle East are changing global markets. Spanning halfway round the globe – from Turkey to the United Arab Emirates to India, South East Asia and China – the book brings one on a fascinating tour of the complex business characteristics governing our neck of the woods.

Living a Limitless Life (Book Review)

July 20, 2014 • Personal Branding • no comments

Nick Vujicic is a man on a global mission. And boy is he creating waves wherever he goes.

At the tender age of 31, Nick is a motivational guru, evangelist, and author of several bestselling books. A celebrated speaker, he gets invitations to speak from all over the world – Australia (Melbourne was his childhood home), Europe, US, China, India, Africa, and South East Asia (including Singapore). He is also an avid swimmer, surfer, sky diver, and actor.

May 18, 2014 • Blog, Book Reviews • no comments

By now, everybody agrees that the Internet is the biggest and most disruptive force in the 21st century. It switches our world order and democratises power like nothing before.

Every aspect of our lives – the information we consume, the governments we vote for, the way we work, the way we learn, and the way we enjoy – is influenced by the Web.

Tag: Book Reviews