A lot of people shy away from Google Analytics, but in actuality, it is not as scary as it seems.
Google Analytics is an important tool that helps you to understand how your landing pages are performing. On top of that, it also helps you to track your audiences’ journey along your site and what you can do to optimize your landing pages’ performances.
You know what’s the biggest mistake I commonly see in social media marketing?
This—confusing your professional social media brand with your personal social media profile.
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Wish to better capture and sustain your audience attention in content marketing? Start by telling a story!
Make it one that is relevant and compelling to your target customers while addressing their specific pain point.
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Wish to generate quality leads through content marketing? Need a systematic process to attract, nurture, and convert leads through content marketing?
You’ve come to the right place!
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Wish to have a structured way to attract attention, generate leads and improve sales? Build a sales and marketing funnel!
Also called a sales funnel or a digital marketing funnel, it provides a systematic way to attract your target audience, nurture prospects, and nudge them towards a buying decision.
If you’d like your website to convert visitors to customers, you need to start with an effective website wireframe.
Sure, the aesthetics and design of your website is important. After all, these colours, images and motifs convey the “feel” of your brand.
A digital portfolio is the best thing that you can do to build your personal brand.
In an age where smartphones, apps and social networks are ubiquitous, everybody is looking for a digitally savvy employee or business partner.
Do you know that repurposing your content can stretch your content marketing dollar? Or that regularly repackaging your content can help you to maximise your reach and effectiveness?
Thanks to Inbound Content by Justin Champion, I’ve learned a trick or two on how you can re-purpose your content effectively.
Content marketing success doesn’t lie in setting audacious goals. Or taking massive action.
Rather, it depends on your ability to consistently show up, build the right content marketing systems, and implement structured content habits.
Wish to design a better product or service for your customers? Consider the art and science of user story mapping.
If storytelling is the secret to great content marketing, then the story-mapping of your user’s journey could be the formula to great products and services.