Tag: Content Marketing

Inbound Marketing 101: A Beginner’s Guide

June 18, 2015 Content Marketing disabled comments

Do you know what Inbound Marketing is? Keen to use inbound marketing to improve your marketing ROI?

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business to Business (B2B) digital marketing strategy. The fact that HubSpot is a NASDAQ listed marketing automation company worth $1.24 billion in market capitalisation is a testimony to inbound marketing’s strengths.


Serendipitous Content Marketing

April 12, 2015 Content Marketing disabled comments

serendipitous marketing cooler insights

The ubiquity of social technologies and mobile devices have given rise to an interesting paradox.

We can now pinpoint with deadly accuracy who, where, when, and how consumers behave. Thanks to the assortment of sensing, tracking and predictive technologies, consumers’ every action can be accurately and meticulously mapped.