What are the online tools available to jumpstart your content marketing? How can these tools help to improve your content marketing efforts?
To help you to sharpen your content marketing game, I have decided to pull together some of the available content marketing frameworks, templates and tools out there.
Nobody reads blogs anymore. Many blogs are just egoistic exercises in self-aggrandizement.
Besides, consumers no longer trust these so-called “social media influencers” with their #OOTDs (Outfits Of The Day), selfies, and larger-than-life egos.
Do you recognise these social influencers? (via Singapore Blog Awards 2014)
What can brands do to improve the outcomes of their digital marketing efforts by working with influencers? How can they harness the power of influencer marketing?
As a content and social media marketing person, I often pondered these questions.
Looking at the breadth of brands on social media, I noticed that the most successful ones either work closely with influencers to magnify their marketing might, or end up becoming influencers themselves.
How does culture influence content marketing? How can you navigate the cultural seas of your prospects and customers?
Much has been written about content creation, SEO, online communities, big data, analytics and influencers in content marketing. Unfortunately, little attention has been paid to culture.
Guilty pleasures. That’s something many of us suffer from. Especially when it comes to consuming online content.
We scroll through never-ending feeds of the sizzling and sensational. From celebrity confessions, adorably cute animals, to gruesome murders, religious riots and the latest episode of “Who should we publicly shame today?”
Ever created a “perfect” ad or content, only to find that nobody gave a hoot?
Well, the problem probably lies in your failure to understand who your target audiences are, and what attracts them.
OK, you are a complete newbie to digital marketing. And your customers are businesses not consumers.
How can a B2B company like yours make use of digital marketing? After all, B2B marketing is very much a face-to-face deal involving a generous meal and a hand shake right?
Visual content marketing is the new digital black. In an attention-starved digitally distracted world, images and videos rule.
As I’ve previously written in Visual Content Marketing: Insights from Asia, 90% of the information transmitted to the brain is visual. Moreever, our brain processes images 60,000 times faster than text.
Do you know that 90% of the information transmitted to the brain is visual? Or that visuals are processed 60,000 times faster than text?
In the age of high definition screens of all sizes – from 2 inch smart watches to 50 inch television monitors – visual content rules. This fact is further cemented by the meteoric rise of the image-based threesome in social media – Instagram, Pinterest and Tumblr.
In the age of social media and mobile digital devices, the greatest opportunity for marketers lies in how they can delight customers both online and offline.
Also known as customer experience management, it seeks to provide a holistic brand experience across all customer channels, going beyond traditional measures of customer satisfaction.