Joe Pulizzi of Content Marketing Institute
Content marketing is the new marketing silver bullet. Everybody is talking about it.
How do we create great content that sizzles (not fizzles)? More importantly, how do we keep the pipeline full while sustaining customer relationships through content?
“Giving” by TrueMove generated more than 3 million views in 5 days!
By now, many would have noticed that our genteel northern neighbour has been creating a mini “social revolution” on YouTube. Its videos have generated such virality that they are being talked about all over the world.
Yes, I am talking about those tearsome Thai advertisements.
As a communicator who blogs in his free time, I write both for work and leisure. While my years of experience does make a difference to how elegantly I can put digital pen to paper, it can still be a bitch trying to craft amazing copy on a regular basis.
What then are the secrets to writing well?
Katy Perry’s Prism isn’t getting off to a colourful start (courtesy of The Katy Perry Wiki)
Katy Perry is a global mega-star.
Her music videos on YouTube generate hundreds of million views (over 201 million for “Roar”). Her Facebook fan page has almost 60 million “likes”. Over 47 million followers worship her on Twitter. Her hits (like “Fireworks” and “Teenage Dream”) are so well known that anybody from school kids to grandparents are humming along to their melodies.
Courtesy of Hollywood Sapien
We’re both actors and audiences in the age of ubiquitous mobile social networks. Powered by tablets and smartphones, we either play the role of thespians or theatre-goers.
Don’t believe me? Well, consider the following:
Courtesy of Disney
Disney’s latest blockbuster movie Frozen was a blast, freezing the competition in their tracks this winter.
Taking top prize at the 41st Annie Awards for best animated film, the film is nominated for two Oscars, and has heated up box offices worldwide. Costing US$300 million to make, Frozen is anticipated to generated some US$1 billion when it completes its big-screen run. The movie did so well that it helped Disney to report a 33% increase in quarterly profits and has been lauded by Disney’s CEO Bob Iger as a “turnaround for animation”.
AIDA (Attention, Interest, Desire, Action) is no longer serving us as well as she did.
At least according to Avinash Kaushik, renowned Digital Marketing Evangelist of Google.
Coke, Starbucks and Subway are leading social brands (courtesy of Slashfood)
How do you create a social brand? Are there any differences between a traditional brand and a social brand?
In the age of social and digital media, traditional methods of branding are not enough. The process of building and implementing a brand needs to consider the unique characteristics of the social ecosystem.
Uncover untold treasures by diving more deeply (courtesy of Daily Mail)
“If it’s not all on one page, I’m not going to read it.”
“Hey, is there a 2 minute video to show me how it’s done?”
Can your business help others without expecting to be paid?
Most entrepreneurs will not think so. After all, businesses are created to make a profit by selling a product or a service to a customer.