Can your business help others without expecting to be paid?
Most entrepreneurs will not think so. After all, businesses are created to make a profit by selling a product or a service to a customer.
Tag: Content Marketing
How Stories Bring Brands To Life
TOMS shoes has one of the most best brand stories ever (source of image)
Logos. Taglines. Company names. Mastheads. Mascots. Jingles. More logos.
Every single day, we’re exposed to hundreds of different brands. These cover the entire spectrum of the consumption experience – from F&B to fashion, tuition services to toiletries.
The Impact Equation: Measuring Your Social Influence
How do you create waves in a world filled with zillions of blogs, Facebook updates, and tweets?
Why do some campaigns fly while others die?
Why Marketers Need to Teach
Courtesy of Freepik
Give a man a fish, and he’ll eat for a day.
Teach him to fish, and he’ll eat for a lifetime.
The Kings and Queens of the Social Age
Image courtesy of Lesgo LEGO Movie
Who are the rulers in the digital and social media age?
By now, you’ve probably heard that content is king. In the age of omnipresent 24/7 media served through ubiquitous smart devices, it is the currency which wins hearts, minds and wallets.
The 3 Players in Content Marketing
Courtesy of Vision
Want to reach that guy staring at his laptop in a Starbucks cafe? What about that lady thumbing away at her smart phone while waiting for her cab?
What is the single best way to reach consumers in the age of social media and ubiquitous digital devices?
The Dynamics of Social Ecosystems
In the age of the ubiquitous social web, business as usual is broken.
Empowered by social technologies like Facebook, Twitter and YouTube, consumers are sharing their brand experiences – good, bad or ugly. They are no longer content to “grin their teeth and bear it”. In such an environment, companies can ill afford to bury their heads in the “mass marketing” sand.
What should we then do in this avalanche of channels, content creators and communities?
Aristotle’s Timeless Secret to Great Content
“File:Philosophie-grèce Aristotle.jpg” by solut_rai is licensed under CC0 1.0
Ancient Greek philosopher Aristotle has an ageless recipe for great content that rocks. One that is proven to work time and time again, across the centuries.
Do you want to know what it is?
Social Media Content Strategy: Create, Curate or Circulate?
Business vector designed by Freepik
Have you thought about the amount of time you should spend creating original content? What about filtering and sharing what others publish?
Triggered by a post from David Meerman Scott, I thought about my own experience as a content and social media marketer.