By now you would have read numerous articles proclaiming the death of the blog. Like this, this, this, this and this.
Friends are also telling me that nobody blogs anymore. Some of their sound bites goes like this:
Image courtesy of Desk Topped
Screens, screens and more screens.
With smartphones, tablets, laptops, and of course the good old TV (or Apple TV for the gadget geeks) and cinema, everybody is staring at an electronic device. Lifestyles have certainly changed in the hyper-connected new social era, enabled by digital gadgets that are perpetually connected to the web.
Do you know that most TV ad viewers avert their eyes the moment a company’s brand appears?
Or that 6 out of 7 “megaviral” branded videos – think Subservient Chicken and Old Spice Man – are jump-started with paid seedings?
K-pop group SKarf – celebrity ambassadors for Samsung (courtesy of Samsung)
Riding on growing consumer interest to experience their mobile devices first hand, Asia’s number one brand Samsung has opened its first Samsung Mobile PIN in Singapore. A premium consumer experience space, the sprawling pop-up store will be at Ngee Ann Civic Plaza for a two-month period till 12 March 2013.