Courtesy of Damn Worth It
Caught a Bulbasaur? Picked up some free “incense”? Or trained and evolved a lowly Machop to become a Machamp?
If you have absolutely no idea what I’m talking about, I guess you must be sleeping under a rock while Pokémon GO sweeps the world.
Do you know that Safer Internet Day fell on 9 February this year?
Yep, that’s the second day of the Lunar New Year. Which was pretty cool because it resulted in a lot more positive posts online – photos of families and friends resplendent in their new clothes, mouth-watering food pics, and lots of good cheer.
Do you know that in 1795, French despot Napoleon Bonaparte offered 12,000 francs as a reward for a grand challenge to preserve food?
Or that Nike’s gamified platform Nike+ helped it to capture nearly 50% of the running shoe market?
Courtesy of Blanco River Lodge
How do you distinguish between work and play? Are they really that different?
Consider this:
Agents Chloe Jocelyn (Missy Peregrym) and Frank Parker (Manny Montana)
Imagine this nightmare scenario.
Everybody loves gaming!
The latest buzzword in marketing – especially in online circles – is gaming (or more accurately game mechanics). To some, it has become the new viral, overtaking viral videos as the holy grail of consumer engagement and interaction.
Almost everybody online these days are raving about how game mechanics can change the future of company-customer interactions.