Tag: jobs

LinkedIn Marketing Tips to Boost Your Career

November 20, 2015 Content Marketing, Social Influence no comments

LinkedIn Marketing Tips to Boost Your Career

Do you have an account on LinkedIn? If so, how are you using it to secure good clients or plum job offers?

Celebrating its 12th year, LinkedIn is the most important professional network for individuals and businesses. Unfortunately, many still treat LinkedIn as an electronic rolodex.

Failing to recognise the full potential of the social network, you literally leave career and growth opportunities on the table.


Would You Apply For This Job?

April 1, 2010 Blog 1 comment

Every now and then, you come across a nice marketing idea that not only catches the eye but changes conventional perception of how advertisements should look like. As I was flipping TODAY newspaper this morning, the following job advertisement caught my eye.

What I like about this ad is that it chooses not to adopt a conventional job advertisement format which lists down the various job requirements in bullet points, and is often written in a more straight forward manner.

The use of the visual provides a nice touch, and the use of colours is balanced in a harmonious manner while highlighting certain text which needs special attention. What’s more, the copy is beautifully written and pitched at the right level for the premium world-class restaurants that the Marina Bay Sands will be opening.

It would be great to see more organisations take the plunge by investing in creative and innovative job recruitment advertisements. People are the most important resource in any company, and it is absolutely critical to ensure that you hire only the best that your money can afford.


Marketing Yourself during Interviews

January 20, 2009 Personal Branding 1 comment

Everybody knows that we are now in a recessionary economy. The diagnosis doesn’t look good for the months ahead, and there may be further job losses in the horizon. It is also an employer’s market now and good candidates are more readily available.

Against such a backdrop, it is more crucial than ever to present yourself in a positive light during job interviews. After working so hard to secure it battling with hundreds of other candidates (and it does get this plentiful), the last thing you need is to throw it all away by being ill-prepared.