Tag: market research

The Power of Empathy

August 10, 2014 Business and Management no comments

Have you wondered why…

a) People aren’t talking about your products – online or offline?

b) Nobody’s interested in your marketing messages?

c) Customer’s aren’t beating a path to your door?

d) Your employees are making a hasty exit?

e) Shareholders are pulling out their funds?

f) All of the above are happening – at the same time?


How to Live It Up beyond Your 50s

April 27, 2014 Personal Branding no comments


Celebrity CEO of Fly Entertainment Irene Ang inspires the crowd

“Get a L.I.F.E.!” is the mantra of this year’s 50 Plus Expo.

Hosted by the Council for Third Age (C3A) and held at Suntec City last month, the event featured over 140 companies and organisations providing products and services catering to the over 50 market. Divided into four thematic zones – Live , Inspire, Fulfill, and Enjoy (hence L.I.F.E.) – the event covered practically every topic which active agers would be interested in.


Why Customers Really Buy: Book Review

August 20, 2012 Blog 1 comment

How do you find out what truly makes your customers tick? Can you understand what your customer REALLY wants through surveys, focus groups, and structured interviews?

The answer, according to Linda Goodman and Michelle Helin, is “No”. Debunking traditional research predicated on the above yardsticks, the authors of “Why Customers Really Buy – Uncovering the Emotional Triggers that Drive Sales” claim that true insight can only be achieved through conducting emotional-trigger research.