Tag: neuromarketing

12 Copywriting Tricks To Trigger Buying

November 23rd, 2016   •   no comments   

12 Copywriting Tips to Trigger Buying

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Copywriting is one of the most important skills a marketer should learn.

While a picture may paint a thousand words, it is the arrangement of text on a piece of content which triggers customer action. And hopefully lead to the sale.
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9 Ways Neuromarketing Can Boost Your Sales

November 7th, 2016   •   no comments   

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Hit the “buy button” in your consumer’s brain. That’s the goal of every consumer marketer – dead or alive.

However, it isn’t easy to know what goes on inside the brains of your target audiences. Until now…
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What David Copperfield can Teach You about Marketing

October 24th, 2016   •   1 comment   

What David Copperfield can Teach You About Marketing
Source of image

Spellbound and mesmerised, the audience stared mouth agape as David Copperfield entered a coffin like box.

His lovely assistant grabbed a couple of mean looking swords. One by one, she pierced them into the box.
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Buyology – Truth and Lies About Why We Buy

September 11th, 2013   •   3 comments   

Buyology - Truth and Lies About Why We Buy

Imagine that you are a smoker. You pick up a pack of cigarettes.

On the front of the pack are gory images – a hemorrhaged brain, blackened lungs, deformed baby, ugly cancerous growth – coupled with stern admonitions like “SMOKING KILLS”.

How would you react to these gruesome warnings?
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How To Trigger Buying Using Neuroscience in Marketing

April 4th, 2012   •   no comments   

Courtesy of Pixabay

Wish to improve how you persuade your audiences to buy from you? Begin by diving deep into her brain.

Thanks to a podcast by Derek Halpern of Social Triggers blog, we can gain a fascinating glimpse into the world of neuroscience and its impact on marketing.
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Brainy Insights

July 31st, 2011   •   1 comment   


Courtesy of Inner Altitude

Last night, I decided to catch a much talked about TED talk by Dr Jill Bolte Taylor and boy was I blown away! In the video, the celebrity neuro-anatomist described her experiences when she suffered a stroke on her left brain and painted a beautiful and vivid picture of that somewhat transcendental encounter. From that incident, she was able to isolate the functions of both brains via a first person perspective, showing how the two cerebral hemispheres (connected by a bunch of tissue called the corpus callosum) interact and work with each other.

Here’s the video for your viewing pleasure:

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This Is How You Should Use Your Brain In Marketing

May 28th, 2009   •   no comments   

using-your-brain-in-marketing

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In the hyper-competitive world of marketing and sales, it isn’t sufficient just to push out an ad or a sales letter and hope and pray for a response.

Consumers and corporate buyers are increasingly spoilt for choice. Selling based on price alone is no longer sustainable in the long haul.
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