Why do so many brands and companies fare poorly in content marketing?
Often, the single biggest reason behind their failure lies in their inability to separate copywriting from the types of content used in content marketing.
Tag: online copywriting
The Beginner’s Guide to Online Copywriting in Singapore
Need help to master online copywriting for your website, social media accounts, SEO pages, emails, and advertisements? You’ve come to the right place!
Online Copywriting Secrets: 36 Ways to Boost Ad Responses
The most frustrating outcome for a digital marketer is this: Not a single soul responding to your online ad.
While penning the greatest online prose on the planet may win you creative awards, securing that sale is probably way more important to you or your client…
Online Copywriting Secrets: 18 Lessons from David Ogilvy
David Ogilvy is a man who needs little introduction.
Famed for starting the global agency Ogilvy & Mather Worldwide (now simply Ogilvy and part of WPP Group), David Ogilvy was the prototypical ad man in the mid 20th century.
Online Copywriting Secrets: John Caples’ 20 Methods
They Laughed When I sat Down at the Piano
But When I Started to Play!
Stumbled across this immortal headline? Well, they’re written in 1926 by John Caples, one of the grandmasters of direct response advertising.
Online Copywriting Secrets: Robert Collier’s Six Essentials
Does your digital copywriting suck? Wish to improve your social media marketing and content marketing performance through more effective copy?
In this series of posts, I’ll be sharing some of the evergreen techniques from the legendary masters of advertising, direct selling and copywriting.
SAUCE: A Yummy Formula for Digital Marketing Copywriting
Food photo created by freepik – www.freepik.com
Need an easy-to-remember online copywriting formula to boost your digital marketing campaigns? Tired of crafting advertising copy that just doesn’t work?
You’re in luck. That’s because I just finished reading the wonderfully written book Secret Sauce—How To Pack Your Messages with Persuasive Punch by Harry Mills.
How To Write Marketing Content That Converts Readers To Customers
Wish to improve online conversion for your website? Need to show better marketing ROI to your boss?
In this article, I will lay down 7 important online copywriting principles that will transform your content marketing efforts.