Why do so many brands and companies fare poorly in content marketing?
Often, the single biggest reason behind their failure lies in their inability to separate copywriting from the types of content used in content marketing.
Need help to master online copywriting for your website, social media accounts, SEO pages, emails, and advertisements? You’ve come to the right place!
The most frustrating outcome for a digital marketer is this: Not a single soul responding to your online ad.
While penning the greatest online prose on the planet may win you creative awards, securing that sale is probably way more important to you or your client…
David Ogilvy is a man who needs little introduction.
Famed for starting the global agency Ogilvy & Mather Worldwide (now simply Ogilvy and part of WPP Group), David Ogilvy was the prototypical ad man in the mid 20th century.
They Laughed When I sat Down at the Piano
But When I Started to Play!
Stumbled across this immortal headline? Well, they’re written in 1926 by John Caples, one of the grandmasters of direct response advertising.
Wish to improve online conversion for your website? Need to show better marketing ROI to your boss?
In this article, I will lay down 7 important online copywriting principles that will transform your content marketing efforts.