Tag: Personal Branding

NTUC wants to make you a future leader. Here’s how…

June 28, 2015 Business and Management 1 comment

Future Leadership Summit NTUC

Calling all Professionals, Managers and Executives (PMEs)! The National Trades Union Congress (NTUC) wants to make you a better leader.

Happening 24 July 2015 (Friday) at NTUC Centre from 8 am to 7 pm, the Future Leaders Summit 2015 is the union movement’s effort to cater to the growing numbers of PMEs in its membership.  Through the event, NTUC hopes to equip PMEs with leadership skills designed for the fast moving digital age.


Developing Your Unique Selling Proposition

April 17, 2015 Personal Branding no comments

Unique photo

Courtesy of Branketing.com

What is your Unique Selling Proposition? How do you create a dent in the Universe?

Many of us are familiar with the concept of the Unique Selling Proposition or USP. According to Entrepreneur magazine, the USP is defined as…

The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.


The Secret to Achieving More in Life

April 2, 2015 Personal Branding 16 comments

The Secret to Achieving More in Life
Courtesy of Providence Counselling

Do you know what’s the best way to hack your life to achieve more?

Nope, it isn’t multitasking.

By now, you would have heard experts telling us that task switching leads to lower levels of concentration, flow, and efficiency. The time needed for us to “restart” each time we switch from activity A to activity B is actually counterproductive.


How To Market Yourself Through Fascination

March 8, 2015 Personal Branding 3 comments

Sally Hogshead Fascination
Sally Hogshead knows how to fascinate you (source of image)

Ever wonder how people perceive your unique self? Keen to use those insights to market yourself better and improve your social influence?

In a fascinating episode on the Social Media Marketing podcast, Sally Hogshead, author of How the World Sees You, shared how we can use the science of “fascination” to build your personal brand, impress others and improve our social influence.


Thrive: Book Review

December 18, 2014 Book Reviews, Personal Branding 1 comment

Arianna Huffington Thrive
Courtesy of AARP

How do you define success? Can it be measured by wealth or power alone?

Apparently no. Not least according to Arianna Huffington, founder and editor of Huffington Post Media Group – one of the world’s most influential news and information brands.  In her latest book Thrive, Huffington proposes that there is a “third metric” which quantifies success by one’s well-being, wisdom, sense of wonder, and ability to give.