Tag: psychology

Adapt by Tim Harford: A Book Review

April 29, 2012 Book Reviews 1 comment

“Undercover Economist” Tim Harford’s latest book Adapt – Why Success Always Starts with Failure blends economics, psychology, evolutionary biology, and anthropology to explain why trial and error is preferred over grand strategic plans. Touted as “Britain’s Malcolm Gladwell”, Harford’s central thesis is that countries, companies and individuals should embrace an evolutionary and empirical approach in determining what works and what doesn’t.

Using analogies from evolution such as variation, selection and adaptation, Adapt uses far flung examples ranging from the Iraq War, Global Warming, 2007’s Financial Meltdown, to 3rd World Development efforts to prove its point. Some of its stories – such as the invention of the printing press by Johannes Gutenberg – date all the way back to the middle ages. Others, such as the almost accidental success of Google (which purportedly has no corporate strategy) are more recent.


Why You Shouldn’t Eat the Marshmallow…Yet

October 25, 2010 Blog 2 comments


Don’t eat the marshmallow and get two later! (source)

In an age of utmost convenience, instant replies, and quick fixes, one may be lulled into thinking that whatever’s fast to cook is good to eat. The inconvenient truth, however, is that many of the best things in life do not arrive merely at the snap of one’s fingers.

Rome (Disney or Microsoft) wasn’t built in a day. Similarly, major endeavours take months and years of blood, sweat and tears before arriving at the dizzying heights of success.


Freudian Slipping (Warning: Long and Disturbing)

November 6, 2009 Blog 1 comment


Courtesy of OxfordSEOBlog

As a current student in humanities, I have generated an interest in its various fields like sociology, psychology, anthropology and geography. Being a marketer and communicator, my focus is to see how these wider fields in social sciences influence the outcomes of consumers and markets. By understanding the various dimensions of human behaviours in individual, group and community settings, I hope to devise strategies and tactics that can match those characteristics.

After viewing the blockbuster exhibition Liquid Desires featuring Salvador Dali at the NGV, I learnt that much of his art was influenced by ideas which stemmed from Sigmund Freud. Being curious to learn more about Freud’s theories and influences – without going too deep into the intricacies of psychology – I picked up a slim volume titled Introducing Freud by Richard Appignanesi and Oscar Zarate. Heavily illustrated in a highly whimsical fashion, the book described the life of Freud as well as his major contributions as the father of the psycho-analytical movement.