Tag: retail strategy

How C. Wonder Pampers Its Customers

May 22, 2012 Blog no comments


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Leading investor and serial entrepreneur J. Christopher Burch has more than 30 years of experience in various technology and luxury brands, including Aliph (Jawbone), NextJump, and Tory Burch. At a talk given at the Asia Fashion Summit recently, he shared about his experience with C. Wonder – a fast growing apparel, accessories and home décor retailer, and how he built a strong retail brand focused heavily on delighting customers and meeting their lifestyle needs.

Predicated on the concept of the customer being “our girl”, the customer experience in C. Wonder stores are predicated on “service credos” such as the following:


Uniqlo’s Unique Advertisement

March 17, 2012 Blog 1 comment

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As I was flipping through the newspapers one morning, my wife pointed out that the advertisement which Japanese clothing brand Uniqlo placed (above) was different from most other clothing retailers.

First, it focused on a single product category and showcases the range of colours and styles available. Uniqlo is clearly targeting those looking for sweat shirts with hoodies. This singular focus will appeal to customers in this category.


How LEGO Creates a Lasting Legacy

February 5, 2012 Business and Management 3 comments

Courtesy of Choo Yut Shing

Wonder how LEGO manage to rule the roost as one of the world’s most successful brand?

On a recent visit to Toys “R” Us at VivoCity with my kid, I observed that there are more and more interlocking brick toys filling the shelves these days.

Inspired no doubt by LEGO, brands like Mega Bloks, Coko and Tyco Toys are now emulating the same success strategy employed by the 80 year old Danish company, albeit charging a lower price for their bricks.


The Wal-Mart Effect: Book Review

January 9, 2012 Book Reviews no comments

What secrets does mega-retailer Walmart hold? Is low-price retailing always good for the customer or does it exert other insidious impacts on one’s lifestyles?

The answer to those questions and more are answered in the bestselling book “The Wal-Mart Effect” authored by award winning editor of Fast Company Charles Fishman. Leaving no stone unturned, Fishman’s highly readable volume dived deeply into the massive impact exerted by Walmart, and paints a sobering and sordid picture of its true influence.


The Truth About Ikea: Insights from an Insider

September 9, 2011 Book Reviews no comments

RIP Mr Ingvar Kamprad (courtesy of Ikea website)

{UPDATED 29 JANUARY 2018} The world is moaning the passing of Mr Ingvar Kamprad, founder of Ikea and IKANO. According to the Ikea Group website, he passed away at the ripe old age of 91 years after a short illness.

A pioneer and entrepreneur who could make the traditional and staid world of furniture retailing sexy, Kamprad was one of the world’s best known retailer. His methods in furniture retailing have been emulated by numerous competitors around the world.