Courtesy of Hollywood Sapien
We’re both actors and audiences in the age of ubiquitous mobile social networks. Powered by tablets and smartphones, we either play the role of thespians or theatre-goers.
Don’t believe me? Well, consider the following:
Tag: social business
Insights on the Collaborative Economy
Courtesy of The Altimeter Group
Imagine if your customers stopped buying your products and services. Instead, they choose to rent, loan or hire, trade products and services with each other, or choose to go to the “crowd” for their needs.
According to Jeremiah Owyang and his colleagues at The Altimeter Group, such a future may not be very far off.
Monster Loyalty: Book Review
Outlandish outfits. Avant garde style. Burlesque performance artist. Mother Monster.
Born Stefani Joanne Angelina Germanotta to Italian parents, Lady Gaga is probably the greatest pop phenomenon of the 2010s. Iconoclastic and irrepressible, her eclectic and esoteric fashion sense and explosive concert performances have always been the talk of the town.
11 Winning Qualities of Likeable Businesses
The world of business is like a cocktail party. At least according to Dave Kerpen.
To be a huge hit at a party – or a market – one needs to be a good listener, tell great stories, and be responsive, authentic, passionate, and full of surprises. These traits, amongst others, are also necessary for a business to be likeable.
The Five Levels of Customer Engagement
Courtesy of DC Marketing Pro
Customers. Love them or hate them, they’re the only reason for our existence.
In the past, our customer relationships were pretty non-existent. A customer walks into a store, browses around, picks up a can of soda, pays, and leaves.
Perhaps a lady could be having her hair done at a salon, and the stylist would banter with her while trimming her tresses. After her hair is styled and cut, she departs happily to her next appointment.
Influencer Marketing 101
Zillions of pre-teens are under his influence (courtesy of The Global Daily)
Are you under the influence?
If you’re like the billions on Facebook, Twitter, YouTube, or other social networks, you most definitely are. While we can also be influenced by mainstream channels like newspapers, television, radio and magazines, chances are that it is the people we know – our family and friends – who exert the most influence on our behaviours and actions.
The Social Customer: Book Review
Courtesy of Simplify 360
The greatest challenge of the social media age isn’t to grow the largest fan or follower base. Nor to achieve the greatest “virality” in our digital campaigns.
Rather, it is this:
“How can we better reach prospects, convert them to customers, and serve their interests through social media?”
Ctrl Alt Delete: Book Review
What will the future of your business be like? More importantly, what will your life be like then?
Armed with a digital crystal ball, renowned marketing podcaster and president of global digital marketing agency Mirum Mitch Joel shared his thoughts on this in his book Ctrl Alt Delete.
The Social Commerce Handbook: Book Review
Can you make money on social media? That is probably the most asked (and least answered) question in the digital age.
While everybody (and their dog) are on Facebook, Twitter, YouTube, LinkedIn and Pinterest, few businesses are able to tap onto this huge reservoir of commercial potential.
8 Ways Brands Can Win Fans
Lady Gaga‘s little Japanese Monsters show lots of brand love (courtesy of Tokyofashion.com)
No brand is an island. Especially in the age of the mobile social web.
Going it alone is foolish when competitors are hot on your heels. It can also be extremely expensive to invest continually in new product development, mass advertising, and promotions to drive sales. What’s more, there will always be a bigger fish in the ocean.