You cannot manage what you do not measure.
With the plethora of tools available, you really ought to track and measure your performance in social media marketing.
Do you know that telcos are the most “socially devoted” brands in Singapore? Or that an infant milk powder brand has the greatest engagement rate for its Facebook posts?
These interesting insights and more were revealed by social listening and analytics software as a service provider Social Bakers in their October report charting out Singapore’s social media scene. Delivered in the form of a detailed infographic, Social Bakers’ report highlighted the top industries and brands engaged in Facebook, Twitter and YouTube.
Prince William and Catherine Middleton now known as the Duke and Duchess of Cambridge (Courtesy of The British Monarchy)
By now, possibly every man, woman and child with media access would have read, viewed or heard about the royal wedding of Prince William and Catherine (Kate) Middleton. Many die-hard romantics around the world would have tuned into this once-in-a-blue-blooded-moon affair, oohing and aahing at the heart-warming courtship stories, elaborate regalia, immaculate trimmings, and pristine settings of this ethereal fairytale event.
Its not about the platforms but how you use them (courtesy of Blogworks.org)
I was invited to the Strategic Online PR & Media Relations Asia 2010 conference to share how my organisation embraced social media and managed to glean some useful lessons from the other sessions.
There were a broad range of topics covered – online campaign planning, crisis communications management, brand communications, Search Engine Marketing (SEM), defamation law, social media sentiment monitoring, and web analytics.
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