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Do you know that personal stories can change the world? More importantly, would you like to make an impact through personal storytelling?
All of us have stories. These personal narratives include episodes of our life, our education, our work, our relationships, as well as our interactions with the world around us.
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Powerful and memorable, storytelling is one of the most effective means of online communications.
But what type of stories should we tell? And how should we tell these stories to our audiences?
Wish to design a better product or service for your customers? Consider the art and science of user story mapping.
If storytelling is the secret to great content marketing, then the story-mapping of your user’s journey could be the formula to great products and services.
To build a powerful online presence, you need to master the art of brand storytelling. Here’s why:
Compelling stories can be up to 22 times more memorable than pure facts alone. Moreover, storytelling releases the love hormone oxytocin in your audience—a process that makes them a lot more likely to buy from you.
Do you have an ongoing voice in your head telling what you what you should do—and what you shouldn’t?
That voice which informs your innermost thoughts, feelings, and reactions is an outcome of your personal brand story—how you view yourself as the protagonist in your life’s ongoing narrative.
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Do you love watching TED Talks? I sure do!
Some of the most inspiring TED Talks I watched came from thought leaders like Brene Brown, Sir Ken Robinson, and Shawn Achor, among others.
Imagine speaking to a room full of business professionals. With bated breath, they sit upright, awaiting your presentation.
What would happen if your first few slides are filled with graphs and charts of your brand’s performance? Or slick photos of your latest award winning products?
Storytelling is the new buzzword in content marketing circles. And for good reason too, given how important stories are in the art and science of marketing persuasion.
But how do we reconcile storytelling with Search Engine Optimization (SEO)—the technique of using targeted content to attract organic search engine traffic?
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Like a good wine, great stories only get better with age.
Many of the world’s most memorable stories were written a long time ago. Timeless tales like David versus Goliath, the Odyssey, Romeo and Juliet, and The Ugly Duckling are told and retold, enchanting readers and listeners for generations.
What do the movie trailer for Rogue One and marketing content have in common? (courtesy of Star Wars YouTube)
Do you enjoy watching movies? I certainly do.
What about the trailers, teaser ads, and other pre-publicity marketing materials which Hollywood Studios roll out? I’m sure many of them grip your attention like a vice – especially huge blockbusters like the Marvel and Star War series!