How can your company or brand create a good story – one that will attract and enchant your audience?
What can you do to improve how you write, produce or shoot your content such that you can hit both the intellectual and emotional nerve centres of your audiences?
Do you have a story to tell? I’m sure you do. In fact, all of us are storytellers at every stage of life.
An ancient art form beloved by all, storytelling has brought stories to life since the dawn of time. Through their vivid and dramatic sharing, storytellers help to unlock our humanity and allow us to connect deeply with the rich personal narratives that rule our lives.
A good storyteller – be it at work or at play – can enchant and excite a crowd. The most memorable icons of human history are great oral storytellers. By employing the right mix of words, tone of voice, and dramatic gestures, these leaders have triggered political revolutions, started religions, led massive organisations, or created global movements that shape our lives in countless ways.
Gary Vaynerchuk is a phenomenal storytelling entrepreneur. He is so good in what he does that Businessweek lauded him as “one of the top 20 people every entrepreneur should follow”.
Former founder of Wine Library and author of bestselling social media marketing books like Crush It! and The Thank You Economy, Gary’s straight talking shoot-from-the-hip style has won him many fans.
The first guys to scale Mount Everest (courtesy of Wikimedia Commons)
Imagine for a moment that you’ve set yourself a momentous quest.
Like scaling the highest mountain in the world, trekking across the Antarctic on a dog sled, or venturing into the deepest darkest forest of the Amazon.
“Giving” by TrueMove generated more than 3 million views in 5 days!
By now, many would have noticed that our genteel northern neighbour has been creating a mini “social revolution” on YouTube. Its videos have generated such virality that they are being talked about all over the world.
Yes, I am talking about those tearsome Thai advertisements.
Courtesy of Disney
Disney’s latest blockbuster movie Frozen was a blast, freezing the competition in their tracks this winter.
Taking top prize at the 41st Annie Awards for best animated film, the film is nominated for two Oscars, and has heated up box offices worldwide. Costing US$300 million to make, Frozen is anticipated to generated some US$1 billion when it completes its big-screen run. The movie did so well that it helped Disney to report a 33% increase in quarterly profits and has been lauded by Disney’s CEO Bob Iger as a “turnaround for animation”.
Since time immemorial, man has been bewitched by stories.
A vital weapon in our communication arsenal, great stories represent universal truths and connects deeply with us.
TOMS shoes has one of the most best brand stories ever (source of image)
Logos. Taglines. Company names. Mastheads. Mascots. Jingles. More logos.
Every single day, we’re exposed to hundreds of different brands. These cover the entire spectrum of the consumption experience – from F&B to fashion, tuition services to toiletries.
Have you watched an “epic” movie which left an indelible mark on your consciousness? What about a book which you couldn’t forget years after you’re done reading?
Truth is, we all love great epics. Massive in scale and scope, they have the power to inspire us with awe, move us viscerally, and set our imaginations on fire.
Imagine watching a magical performance by David Copperfield.
Rather than dazzle you with his breathtaking acts, Copperfield regales you the audience with his childhood story. He relates how his grandfather – a crusty old man – never gave Copperfield or his father the approval they craved.
