Tag: community management

7 Common Mistakes in Social Media Marketing

October 19th, 2015   •   2 comments   

Are you doing social media marketing right.

Sign up for my social media marketing course here (image from Equinet Academy)

Do you know that 75% of Singaporeans are on social media each day? Or that we spend almost 7 hours a day online?

Social media isn’t new by any stretch of the imagination. Almost everybody is on Facebook, Twitter, LinkedIn, Instagram, YouTube, Google Plus, or Snapchat these days.
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6 Myths of Content Marketing

February 24th, 2015   •   no comments   

Content Marketing 6 Myths True or False

Image source

Content marketing is all the rage now.

Fueled by our insatiable need to consume content anywhere, anytime on any digital device, it is the new mantra of Search Engine Optimized (SEO) and social-media enabled marketers around the world.

Leading global brands like Apple, Coca-Cola, Oreo, Nike, Burberry’s and Zappos are using it to build brand affinity, deepen consumer interest, and drive sales.
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9 Qualities of Great Gifts

December 24th, 2014   •   no comments   

Generosity and Giving
Courtesy of Victoria Brain Injury Society

One of marketing maven Seth Godin’s recent post on what generosity truly is struck a deep chord with me. As we are celebrating Christmas tomorrow, I thought it would be good to highlight some of his ideas, peppered with my own perspectives.

In Godin’s own words:

“Generosity is not merely giving a discount, or giving what you make away or creating a race to the bottom. It’s far more complex than that. ” 
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Content Marketing that Rocks

May 4th, 2014   •   no comments   


Joe Pulizzi of Content Marketing Institute

Content marketing is the new marketing silver bullet. Everybody is talking about it.

How do we create great content that sizzles (not fizzles)? More importantly, how do we keep the pipeline full while sustaining customer relationships through content?
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Monster Loyalty: Book Review

January 5th, 2014   •   1 comment   

Outlandish outfits. Avant garde style. Burlesque performance artist. Mother Monster.

Born Stefani Joanne Angelina Germanotta to Italian parents, Lady Gaga is probably the greatest pop phenomenon of the 2010s. Iconoclastic and irrepressible, her eclectic and esoteric fashion sense and explosive concert performances have always been the talk of the town.
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